1. MARKETING, BRYLEE FARM PERSPECTIVE LOW, QUEBEC APRIL 21 2014 BRIAN MALONEY

3. Introduction Marketing: The process of communicating the value of product or service to a consumer for the purpose of selling that product or service

4. 4 P’s of Marketing - Product Product  Providing a solution Grass-fed beef Country style dining Recipes Entertainment and health Bus tours

5. 4 P’s of Marketing - Price Price  Value Cost of product + margin = price 4% of population Don’t lower price

6. Promotion  Information Open houses Events Social Media  entertainment Signs Farmers markets 4 P’s of Marketing -Promotion

7. Need to have right information

8. 4 P’s of Marketing -Place Place  Access MSRO Farm store Farmers markets Events

9. 4 P’s of Marketing + 1 - Personality “The right person doing the right job”

10. Niche Marketing Grass-fed beef Summer lamb Meadow veal German bike wheels

11. Relationship/direct Marketing Relationship Farmers Markets MSRO Store Other producers

12. Budget For Marketing Time Money Planning

13. 50% of time

14. “The customer is always right” -Patience -Go away happy

15. Thank you Questions? www.bryleefarm.ca