1. Forget Big Data It’s the Little Data That Drives Revenue Ronda Hughes Sr. Director of Marketing and Audience Data UMB Life Science Pharma Science

2. Let’s Talk Size Does the Size of Data Matter? NO!! It’s more about relevant data

3. Use Data to Grow Revenue 5 Easy Steps Identify, Inventory, Map Integrate ALL data Analyze Prioritize Outcomes Performance/Engagement

4. Identify, Inventory, Map Identify ALL your data sources Take inventory of all your data M.A.P. Miserable Asinine Painful (don’t worry it’s short term and worth it)

5. Integrate ALL Data Expertise and Resources Find an Influential Advocate How to Find the Perfect Partner M.A.P. Work Pays Off Create Realistic Phases/Objectives

6. Analyze, Analyze, Analyze Real Integrated Segmentation Results WILL Surprise You! Discovering Missing Data Surprising Crossovers Valuable Nuggets The TRUTH….Good, Bad, or Ugly

7. Prioritize Outcomes Having it ALL Will Take Time and Money! Ask 3 Questions: What are the immediate benefits? What data enhancements are crucial to the business? What are the non-crucial but revenue growing enhancements? Then phase in.

8. Performance/Engagement **IMPORTANT** Know Your Metrics Knowledge Base Database PLUS Deployment Data Increase Engagement Use Behavioral and Contextual Data

9. New Products and Ideas Content Marketing Products Editorial Ideas Lead Nurturing Programs

10. Now Make Some $$$ When using data big or small remember the Rule of Four! Fresh Organized Unique Respect Then increase your internal marketing results and sell, sell, sell!

11. THE END PLEASE ASK QUESTIONS!!