1. Stand Back and Deliver With the Purpose Alignment Model Todd Little, VP Product Development at IHS

2. Copyright © 2012 IHS Inc. All Rights Reserved. About IHS

3. Copyright © 2012 IHS Inc. All Rights Reserved. 3 Purpose

4. Copyright © 2012 IHS Inc. All Rights Reserved. Apollo 13 4

5. Get Alignment on the Purpose Powerful Questions are: What are we building? What Business are we in? What Building are we in?

6. Is your Strategy a Bucket or a Filter? 6

7. Start with Market Positioning 7

8. 8 Purpose Alignment Model

9. 9 CAN WE CREATE A DIFFERENTIATED PARTNERSHIP? INNOVATE, CREATE MINIMIZE / ELIMINATE ACHIEVE AND MAINTAIN PARITY, MIMIC, SIMPLIFY

10. Applicable at all Levels Corporate Strategy Product Strategy Feature

11. 11 A View of Strategy - Apple ATT NEW PRODUCT DESIGN USER EXPERIENCE CONTENT DISTRIBUTION MS OFFICE INTEL HARDWARE OTHER SOFTWARE PERIPHERALS

12. Copyright © 2012 IHS Inc. All Rights Reserved. 12 Decisions

13. Copyright © 2012 IHS Inc. All Rights Reserved. Business Value Benefits Value Calculation Costs calculation Business Value Calculation

14. Copyright © 2012 IHS Inc. All Rights Reserved. Business Value Fabrication Value Calculation Estimate Business Value Guess calculation

15. Copyright © 2012 IHS Inc. All Rights Reserved. Decisions and Business Value 15

16. Strategic Fit RoughlyEstimate Values and Costs Idea PartnerInvest Who Cares Parity Idea Other Release Backlog Critical Items Prioritize By Value/Cost Non- Strategic Non- Economic Purpose Filter Idea Prioritize

17. ConsiderationsRisksAssumptionsConstraints

18. Copyright © 2012 IHS Inc. All Rights Reserved. Risks – Types of Uncertainty Cost Uncertainty General Market Uncertainty Feature Acceptance Uncertainty

19. Copyright © 2012 IHS Inc. All Rights Reserved. Constraints -- Failure is not an option 19

20. Copyright © 2012 IHS Inc. All Rights Reserved. Decisions, Decisions, Decisions What do we do? When do we do it? When do we decide?

21. Copyright © 2012 IHS Inc. All Rights Reserved. Cost of Delay 21

22. Is your Strategy a Bucket or a Filter? 22

23. Copyright © 2012 IHS Inc. All Rights Reserved. 23 Purpose

24. Copyright © 2012 IHS Inc. All Rights Reserved. 24 Collaboration

25. Copyright © 2012 IHS Inc. All Rights Reserved. 25 Delivery

26. Copyright © 2012 IHS Inc. All Rights Reserved. 26 Decisions

27. Copyright © 2012 IHS Inc. All Rights Reserved. Contact Todd Little todd.little@ihs.com toddelittle@gmail.com www.toddlittleweb.com www.accelinnova.com www.linkedin.com/in/toddelittle/en

28. Copyright © 2012 IHS Inc. All Rights Reserved. Collaborating with Non-Collaborators Agreement DisagreeAgree Collaboration Non- Collaborator Compliance Combative Creative Tension Collegial Common Practice More useful

29. Copyright © 2012 IHS Inc. All Rights Reserved. Real Options