1. “It’s Not Just About Us” Building External Relationships Brig. Gen. D.L. Johnson, USAF (Ret.) NOAA Assistant Administrator for Weather Services November 30, 2005 Dr. Bill Hogarth NOAA Assistant Administrator for Fisheries

2. 2 It's Not Just About Us: Building External Relationships What is the Challenge? How do we build and maintain relationships? Long-term Relationships New Relationships The “Right Relationships” Gain Support and Establish Trust Environmental Enterprise

3. 3 It's Not Just About Us: Building External Relationships How Did We Get Here? Changing Roles between Government and Private Sector 24-Hour News and Information Explosion New Appropriations Committee Structure Different Offices Took Different Roads

4. 4 It's Not Just About Us: Building External Relationships What is the Current State? Evolving NOAA Is the Glass Half Full or Half Empty? Both! Local vs. National Relationships Communication Constraints Competing Federal Dollars Lacking Coordination Across NOAA One Stop Shopping New Communications Office on Horizon

5. 5 It's Not Just About Us: Building External Relationships Case For Change… Public demands more of Government We are not a “Big Budget” agency with big contracts

6. 6 It's Not Just About Us: Building External Relationships Moneyball: The Art of Winning an Unfair Game Michael Lewis

7. 7 It's Not Just About Us: Building External Relationships Breakout Tables What barriers stop us from having stronger relationships with these groups? What opportunities do we have to build strong relationships with these groups? What does the future look like and what must we do to get there? Tables: Government/Academia/ NGO Private Sector Media Congress

8. 8 It's Not Just About Us: Building External Relationships Open Forum Stakeholders Products & Services Customer Satisfaction Congress OMB/DOC Workforce Management Requirements Resources 1. People 2. $$$ 3. Infrastructure 1. Interdisciplinary Teams 2. Research Breakthroughs 3. Transition to Operations 4. Operations LA/PA Strategy Strategic Plan 1.Ecosystem Management 2. Climate 3. Weather & Water 4. Commerce & Transportation Serve Public Needs 1. Requirements Process 2. Matrix Management 3. Improved Research Management 4. PPBES 5. Project Management Strong Corporate Culture (breaking down Stovepipes) 1. Proven Track Record 2. Public Benefits 3. Comprehensive Plan LEADERSHIP The Way Ahead…

9. 9 It's Not Just About Us: Building External Relationships NOAA: Little Fish— Very Big Pond!