1. Forest Flakes

2. About Post Founded in 1895 by Charles William Post History of nutritious, high-quality cereal products ◦ Included wheat, nuts, and flakes

3. The Forest Flakes Concept Forest Flakes aims to

4. FF Concept cont

5. Pre-Release: Week 1 Day 1: Post and portal websites open with pre-launch commercial Day 2: Pre-launch commercial starts to air on TV ◦ Commercial will air until the end of Week 3

6. Weeks 2 and 3 Final preparations for both websites should be ready for launch at the beginning of Week 4 First batch of promotional plush toys should begin and be ready by the end of Week 5

7. “Sprouting”: Week 4 Cereal released in stores – promotional displays set up Post and portal sites running Post-launch commercial airs

8. Weeks 5 and 6 Web advertisements will be completed and hosted on all chosen sites ◦ After Week 13, only a select amount of sites will continue hosting web ads

9. Weeks 7 and 8 Processing of plush toys will begin New story should be added to the portal site Contest will be introduced

10. Week 9 Newspaper advertisements will be printed in all chosen newspapers Add more later?

11. Week 10 Processing of the contest entries will begin A new story will be added to the portal site

12. Weeks 11 and 12 Begin preparations for new versions of newspaper and web advertisements afjaljf

13. Week 13 Winner of the contest announced New story will be added to portal site