1. 23/10/20151 Musicommunication II Seminar for Board Members of Associations Milan, Italy Villa Simonetta 30th September-2nd October 2009

2. 23/10/20152 MUSICOMMUNICATION Working group themes Paolo Ponzecchi, Vice-president EMU 1. Association members / member member 2. In political field (lobbying) / with parents organizations 3. Communication with the Media (Newspapers, Tv, Radio, Web sites) 4. Financial aspects: additional values of an association 5. Dialogue between national music school associations and higher music Institutions: Conservatories, Academies

3. 23/10/20153 MUSICOMMUNICATION Working group themes Paolo Ponzecchi, Vice-president EMU I. Association members / member member Which is the content of communication? Data, projects or strategies? How many meetings in a year? (Occasionally, monthly annually?) Are you promoting a network? Is there a key person? Effective communication – success: is there a relationship?

4. 23/10/20154 MUSICOMMUNICATION Working group themes Paolo Ponzecchi, Vice-president EMU II. Communication toward political field (lobbying) / parents organizations Is there a successful strategy to grab political attention? Do you have official meetings or personal contacts with sensitive (and ambitious) politicians? Big event or small but qualified initiatives for a better promotion? On the other hand how to stimulate parents commitment? Advantages of cooperation with parents: involvment for a better school-life.

5. 23/10/20155 MUSICOMMUNICATION Working group themes Paolo Ponzecchi, Vice-president EMU III. Communication with the Media (Newspapers, Tv,Radio, Web sites) How to build a reliable connection? Press conference are important?

6. 23/10/20156 MUSICOMMUNICATION Working group themes Paolo Ponzecchi, Vice-president EMU IV. Additional values of an association What are the bonus to be a member of a national association? What benefits? How to persuade music schools to join an association? Which strategy to involve directors in the management?

7. 23/10/20157 MUSICOMMUNICATION Working group themes Paolo Ponzecchi, Vice-president EMU V. Dialogue between national music school associations and higher music Institutions: Conservatories, Academies Polifonia Pre-college report Which strategy to work together? Permanent mixed commission on special topics?

8. 23/10/20158 Where students at music conservatoires come from? 86% come from institutions that offer music education at pre-college level –45% come from music schools –33% come from secondary level institutions –8% come from junior departments 12% studied privately 2% come other routes

9. 23/10/20159 Conclusions (Polifonia) Without a strong pre-college system it is not possible to implement the Bologna process It is essential to monitor the topic as an ongoing basis and update it regularly