4. Rider's Land 2014 Route Details Sl. No Route Name Approx Route Distance in km Avg Speed of Bike Time in Hours. Minutes Source Destinatio n 1New DelhiJaipur264704.17 2JaipurBansen332705.14 3Bansen Ahmadaba d 340705.25 4 Ahmadaba d Valsad336705.2 5ValsadPune325705 6PuneRatnagiri303704.32 7RatnagiriGoa271704.27 8GoaMangalore354705.05 9MangaloreBangalore354705.05 10BangaloreKozhikode351705 11Kozhikode Trivandru m 386705.51 12 Trivandru m Kanyakum ari 85701.2 TOTAL3701

5. Rider’s Land 2014 targets individuals whose common passion is riding, partying, adventure sports, travelling, explorers etc. According to our research in industrial stress management, we have come to a conclusion that Riding is one of the most chosen alternative to relieve stress and explore places. Rider’s Land 2014 targets this individuals and groups to come together and share their common passion of riding, partying, exploring new places, adventuring etc. Through our research between riders and working individuals, we noticed that a break from daily routine is much needed where they can spent time being themselves without responsibilities. Rider’s Land 2014 exactly targets this feeling of much needed break and hence in this first edition of Rider’s Land expect around 500 – 600 riders joining this tour.

6. Rider’s Land 2014 is a concert tour. Riders Travels and explores new places with concerts and enjoyment. No biker is rated on basis of its bike brand. Every single day different band, DJ, Events organized. Ample to time to know each other and build friendship. Every Year destination will shift all over India. IBW is just a concert cum biking gathering. No Travel, Just two day gathering @ one place. Harley’s are given first preference and rest are ignored(As per reviews on Internet). Same pattern followed on both days. No time for the same. No Destination.

7. Rider’s Land 2014 will provide Herbalife International India Pvt Ltd. an opportunity to reach out individuals directly without any third party approach. This intern will help in Enhancing and shaping the consumers attitude towards the product. This will help in driving sales. Maximum visibility, highlighting Title Sponsor above all creates a positive attitude towards the brand taking brand royalty to a higher.

8. Sponsorship Opportunities for Rider's Land 2014 S.No.Particulars Title SponsorPowered byAssociate Sponsor INR 50,000,000INR 40,000,000INR 30,000,000 1 Company name on top of the event logo  2 Logo on all promotional material  3 Logo hyperlinked on the event website  4 Logo presence on the screens, during the bands & DJ's performances  5 Logos on event accessories  6 Company Logo on strategically located kiosk panels/ Branding  7 Public Announcement recognizing the sponsor.  8 Logo on all Invites & Passes  9 Free Registrations  10 Advertisement in the event tradition booklet (Sizes differ according to the hierarchy)  11 Company logo on the route map.  12 Company Logos on all the entrance arcs 