2. About Amend Headquarters in New York City Program country offices in Ghana and Tanzania Program Work Primary school road-safety instruction The provisioning of reflectors and printed materials Data collection, analysis, and publication, process and impact evaluations The media, and public relations Amend.org develops, implements, evaluates, and brings to scale data-backed public health programs to reduce the incidence of child road traffic injury in the developing world. About Amend

3. The Media Two types of media work: Issue / Organization Promote awareness of road traffic injury as a pressing, global public health concern. Develop presence of the organization. Program Work with the media to realize specific, measurable program outputs. Focused aims.

4. Issue / Organization Media Issue / Organization Website: Framing the argument Communicating with supporters Fundraising Gathering volunteers General Media: Keep the message simple Press builds on press Other: Frontline SMS Video Events and celebrities

5. Program Media Program Examples: Newspaper media workshop Zebra crossing study Public Service Announcements Evaluate the work (process evaluation) Increase of 20% in media stories about RTI after workshop; articles had increased accuracy Study, then press outreach and government lobbying Increase in number of zebra crossings Forthcoming Social marketing of reflector-enhanced book bags

6. Overview Reach out to the media Give them information that they can use Take advantage of pro bono services Present ideas clearly and concisely Use the media that reaches the people you want to reach When possible, evaluate the effect of your work with the media Please feel free to consult with Amend