1. CROSS CULTURAL UNDERSTANDING SBI 4139 prof. francien herlen tomasowa, ph.d.

2. CROSS CULTURAL CONTACTS STEREOTYPE VS GENERALIZATION FIVE CULTURE DIMENSIONS

3. DEFINITIONS EQUALITY vs HIERARCHY DIRECT vs INDIRECT INDIVIDUAL vs GROUP ORIENTATION TASK vs RELATIONSHIP RISK vs CAUTION

4. STEPS TO INCREASE CULTURAL INTELLIGENCE become aware of your own cultural style know the facts about cultures most comonly related to identify ways to modify behaviour to the other culture respond to other culture using modified behaviour

5. CROSS-CULTURAL TERMS AND PRINCIPLES TERMS CULTURE COMMUNICATION CROSS-CULTURAL COMMUNICATION PRINCIPLES MAY NOT WORK FOR EVERY MEMBER CULTURAL GENERALIZATIONS == STEREOTYPES NO ABSOLUTE “RIGHTS” OR “WRONGS” ALL CULTURES HAVE VALUES & IDEALS THAT THEIR MEMBERS SAY ARE TRUE AND PEOPLE’S BEHAVIOUR MAY NOT ALWAYS REFLECT THOSE VALUES. CULTURE DOES NOT EXPLAIN ALL BEHAVIOUR. FIND A COMFORTABLEMIDDLE GROUND. THE MORE LEARN ABOUT OTHERS, THE MORENDERSTAND HOW CULTURE INFLUENCES INDIVIDUALS AND THEIR COMMUNICATION WITH OTHERS.

6. TERMS MAINSTREAM CULTURE : THE VALUES, BELIEFS, AND BEHAVIOUR OF THE DOMINANT GROUP IN A SOCIETY GENERALIZATION : A STATEMENT DESCRIBING GENERAL BEHAVIOUR THAT DOES NOT APPLY ALL THE TIME. STEREOTYPE : AN EXAGGERATED BELIEF ABOUT AGROUP OFTEN BASED ON A LACK OFINFORMATION OR CONTACT WITH MEMBERS OF THAT GROUP INDIVIDUAL BEHAVIOUR : THE ACTIONS AND ACTIVITIES OF ONE PERSON MELTING POT: A SOCIETY IN WHICH ETHNIC GROUPS BLEND AND BECOME ONE GROUP MOSAIC: A SOCIETY IN WHICH ETHNIC GROUPS RETAIN THEIR SEPARATE IDENTITIES BUT TOGETHER FORMTHE LARGER COMMUNITY

7. MINORITY : a number that is less than one-half of the total number; a group that is not part of the larger or more powerful group MAJORITY : a number that is more than one-half of the total number; a group that is more powerful than the other groups TERMS HOMOGENEOUS : made up of one group; having members that are all the same HETEROGENEOUS : made up of a variety of groups; having members that are not all the same

8. God Bless you !