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Published byDarlene Freeman Modified over 9 years ago
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190+ COUNTRIES | 150,000+ MEMBERS | 200+ CONTESTS | 100,000$+ PRIZE MONEY EARTH’S LARGEST TALENT PLATFORM & CONTEST SOLUTION
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CONTEST-IN-A-BOX TECHNOLOGY THAT POWERS THE IMMENSELY POPULAR TALLENGE PLATFORM, MADE AVAILABLE FOR BRANDS TO RUN BESPOKE CONTESTS AMONG THEIR CUSTOMERS
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WHY ONLINE CONTESTS? Everyone wants to be rich and famous Participants get a chance to be discovered / build reputation / collaborate / monetize Entertainment for viewers and voters For brands, 3X times more effective than any other form of promotion High / measurable RoI
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CONNECT - brand and product connect deeply and meaningfully with its core audience BRANDING - Controlled branded environment SALIENCE - New, unique and breaks through clutter REINFORCEMENT - Dovetails with current brand messaging VALUE - Content co-creation and access to the talent SELF-PROPAGATING - Participants promote the contest (and Kindle brand) SCALABLE - Success of the promo will lead to a structured recurring property MARKETABLE - Amazon PR team can promote the winners and the contest property BENEFITS
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KEY FEATURES
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HEAD-TO-HEAD VOTING MECHANISM The unique head-to-head voting mechanism increases excitement by making it a game-show format
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IN-BUILT GAMIFICATION ELEMENTS Leaderboard and other game elements make the contest sticky and viral
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INCREASED PARTICIPANT ENGAGEMENT Participants can create their fan bases, as well follow others whose work they like
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INCREASED PARTICIPANT ENGAGEMENT News feed keeps members updated and engaged
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INCREASED COMMUNITY ENGAGEMENT Participants love reading comments posted by viewers. Both feel connected.
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TEAM Accelerator Microsoft Ventures Series A Kalaari Capital Founder/Business Head Praveen Gupta http://linkd.in/PraveenGhttp://linkd.in/PraveenG Global consumer internet (portal, gaming, social, music, channels, auction) experience On-boarded and led a 600+ member team across 5 cities Launched Asia’s first online MR company Technology Team In-house Product + Marketing Team 14-member team
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Thank You pg@tallenge.com +91 9845173321
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