1. Hall of Fame, or Shame? Olivia Buzek

2. The Maps Homepage

3. Mapper’s Mission: Getting Directions A large portion users are interested in getting from one location to another. They want to:  enter a start point  enter an end point  hit “GO!”  see directions These users vary in their computer experience. Our test case: the user wants to get from their house to the beach. Does Google Maps help them, or hinder them?

4. Our user approaches…

5. Location 1: Searched!

6. Getting directions

9. Good Points Map navigation is similar to other services Lots of advanced features available to those who might want them, hidden from view normally Interface is consistent and has reduced clutter Allows multiple destinations on a route Bad Points The most common actions are not labeled. A user must know they want to “Search” a map. Mappings for where to enter address are off from previous search leader, MapQuest Switching destination and starting point not immediately obvious Labels of “A” and “B” rather than “Start” and “End” Would not expect a destination first approach. May be personal preference.