1. Delivering Video over IP

2. Reaching New Audiences Delivering Video to TV
WM9S Server
IP encapsulation
DVB, DAB
Media
Mobile
WM9S Encoders
IP (DSL)
IP-based Streaming

3. Forces Shaping TV’s Future
Market
Opportunity
Regulation
Market
Dynamics
Broadband IP
Networks
Better Video
Compression
Moore’s
Law
Content,
Ad Models

4. What is IPTV? Direct to consumer entertainment service
Broadcast television
Video on demand
High quality, resolution, available streaming
Delivery over a closed IP, QOS enabled network
Fixed wire delivery
Offered by last mile network service provider

5. Service Provider Opportunity with IPTV
New Business Models
Enter Pay TV market
Compete for the Triple Play
New Audiences
Expand reach
Retain current customers
New Applications
Differentiation through Video
Premium subscription services
New Revenue Streams
Ad insertion, subscription and PPV
Re-monetize content distributed to multiple channels and devices

6. IPTV and VOD Architecture
Live Streaming Server
Media Center Edition PC
Live Encoder
Live Media
IP (DSL)
Subscriber Management Server
TV via STB
On-Demand Encoder
VOD Streaming Server
On-Demand Media

7. Microsoft Delivers IPTV Providing Options for Service Providers
Encoding
STB
Subscriber Management

8. Windows Media 9 Series Windows Media Server Windows Media Audio/Video
Windows Media Player
Windows Media Encoder
Better Together
Windows Media DRM
Windows Media SDK

9. “TV2” from Microsoft TV End-to-End Video Delivery Solution
The Experience
Deliver fundamentally Better TV experience
More programming choices
Multimedia program guide
Live TV and on-demand
Instant channel changing
Multi-TV households
High-definition capable
TV joins the home network
Key Components
Secure and scalable
Open standards for security
Scales to millions of viewers
Drive low-cost CPE
“Universal” Client software for embedded TVs, STBs, PCs
Partner for chip integration
Modern Video Compression
Windows Media 9 beats MPEG2
Microsoft Server Headend
Built on Windows Server 2003 and supports WM9

10. 3rd Party IPTV End-to-End Video Delivery Solution
Operator Benefits
Compete in the ‘triple play’
Economically deliver high-quality video
Developed on Microsoft Platform
End-to-end functionality for Live and ‘Pay Per View’
Supports Pay TV model
Choice in ‘go to market partners
Reach new customers
Build new revenue streams
Customer Benefits
Value
View HQ video and broadcast TV content from a single provider
TV-like experience with remote control
Rich programming guide
Instant channel change
Fast forward/reverse

11. Microsoft 3rd Party End-to-End Video Delivery Solution
Live Encoding
VOD
Subscriber Management
Internet
STB

12. © 2003 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.