1. The e-volution Of Travel And Tourism Marketing Yesawich, Pepperdine, Brown & Russell WTTC Conference May 15, 2003

2. The Tragic Events Of 911 The War In Iraq SARS Which Is Likely To Have The Greatest Impact On Global Travel And Tourism?

4. 1996

5. 2001

6. Active Internet Users (In MM, Top Ten Travel Sites) Source: NetRatings, 2002

7. Strategic Control Agree: The single most important change created by the Internet is giving consumers like me greater control. Agree: The single most important change created by the Internet is giving consumers like me greater control.

8. Internet/Online Usage (To Plan Some Aspect Of Travel)

9. Sources Used When Planning A Leisure Trip (Leisure Travelers)

10. Shopping Behavior

11. Internet Users Per 100 Population Source: International Telecommunications Commission, 2002

12. Internet Access From Home Source: Nielsen/NetRatings Global Internet Trends Q4 2002

13. High-Speed Internet Users Per 100 Population Source: International Telecommunications Commission, 2002

14. Strategic Control Consumers want to participate in the creation of new options –Turn both existing and new brands into their own –Personalize products and services Consumers want to participate in the creation of new options –T–Turn both existing and new brands into their own –P–Personalize products and services

18. Strategic Control Want to control the transaction –Through access to comparative pricing Want to control the transaction –T–Through access to comparative pricing

21. Strategic Control In the travel category –More looking than booking –Low conversion rates Control of transactions –Shopping “BOTS” –Comparative shopping sites –Auction sites In the travel category –More looking than booking –Low conversion rates Control of transactions –Shopping “BOTS” –Comparative shopping sites –Auction sites

22. Being able to check the lowest rates for airfare, hotels and car rentals 90 % 92 % Destination maps illustrating area activities, dining, shops, attractions 74 79 Photos of the area, hotels 69 71 Virtual tours of area/lodging 58 60 Being able to check the lowest rates for airfare, hotels and car rentals 90 % 92 % Destination maps illustrating area activities, dining, shops, attractions 74 79 Photos of the area, hotels 69 71 Virtual tours of area/lodging 58 60 Travel Web Site Features 2003 Extremely/Very Important: 2002

23. PRICE LOYALTY: The New Consumer Mandate