1. Howard E. MichelCecelia Jankowski IEEE VP-MGAManaging Director, MGA Region 9 Meeting Salvador, Brazil 7 April 2011 IEEE Member and Geographic Activities for 2011

2. MGA Mission & Vision Vision: Ensure Quality Member Opportunities Through Continuous Engagement Mission: I nspire, E nable, E mpower and E ngage Members of IEEE For the purpose of… - Fulfilling the mission of IEEE - Enhancing the member’s growth and development through their life cycle - Providing a professional home Principles The member is IEEE and IEEE is the member. Members shape IEEE's future. Members collaborate to create IEEE's future. IEEE enhances members' future. Goals Increase member engagement. Improve relationships with and between members. Increase operational efficiency and effectiveness. Enhance collaboration with other business units. Increase membership. 24-Oct-15 2

3. The Landscape Tactical –Continuity—delivering value in 2011 In between –Conferences Strategic –Re-invigorate and re-invent geo units  Define in 2011  Bring together in 2012  Implement in 2013

4. Continuity—delivering value in 2011 Solidify the Membership Message Membership growth—400K+ Center for Leadership Excellence vTools SC11

5. The Member Message Focus on the Member, the Result will be Membership Growth 5

6. Increased Focus on Geographic Unit Conferences MGA ad hoc committee formed to look at overall geounit conference operations and business strategy Number of geounit-sponsored and cosponsored conferences has increased Approval to technically cosponsor a conference includes the responsibility for ensuring the quality of the technical papers Level of geounit cosponsorship approval required to be decided in May; either Section or Regions 6

7. Strategic

8. Member is important, and now… Re-Invigorate and Re-Invent Geo Units Agree on a set of functions and processes, & empower geo units to achieve them

9. Central Thought Define Success Reward Good Behavior Empower Innovation

10. Define Success – 2011 Develop a comprehensive set of Region and Section functions – that support the new paradigm Establish a baseline at the Region level VC Geographic Units Operational Support Committee to take the lead

11. Reward Good Behavior – 2011 Look at all the money coming into MGA, what type of activities generate income, and where it goes Region Finance ad hoc committee to take the lead

12. Empower Innovation – 2011 Operationalize Regional Geographic Strategy that empowers innovation and collaboration – that supports the new paradigm VC Strategic Development and Environmental Assessment Committee to take the lead

13. If we are successful, we will have… Delivered member products and value! SC11 Developed Regional Geo Strategies Delivered on Region 1 – 6 Strategy Membership growth—400K+ Laid the foundation so that in 2012 the IEEE Member Message will resonate with all Geo units

14. MGA Department 10/24/201514

15. MGA Projects Sections Congress 2011 Developing regional geographic strategies Tactical market development plan for key priority membership markets Geounit conference business strategy myIEEE Volunteer Desktop Dynamic life cycle web navigation of member benefits vTools enhancements and applications 10/24/201515

16. MGA Projects Automation –Senior Member Application –Financial reporting Redesign of web presence –Students, first-year experience –Member Operations, to include online chat Updated reference materials for unit Treasurers Legal status effort Region 1-6 membership revitalization 10/24/201516

17. Questions? 10/24/201517