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Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement.

Published byMarcus Tate Modified over 9 years ago

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Presentation on theme: "Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement."— Presentation transcript:

1 Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub

2 Intro A web-based content management system and delivery network Content modules Distribution and sharing Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Manageable & adjustable Sports Content Hub Supports other formats and functionality

3 Aim To create a centre of exclusive sports content Engage the target audience Raise awareness of sport including Set4Sport Intro Aim ◄ Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Raise awareness of underprivileged children Sports Content Hub Strengthen RBS brand association with sports

4 Content Sports personality profiles Exclusive videos Interactive games Intro Aim Content ◄ Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary UGC Sports Content Hub Feeds (RSS, social media)

5 Audience Global C-suite UK High street customers and prospects Media, Government & Investors Intro Aim Content Audience ◄ Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Something for EVERYONE Sports Content Hub

6 Elements Intro Aim Content Audience Elements ◄ Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Micro-site Content Games Info Real world Items Venues Activities Social RSS feeds Facebook Twitter

7 Site - summary Intro Aim Content Audience Elements Site – summary ◄ Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Micro-site with database Intro to site Choose sport Free browse / register for full access / Facebook login

8 Site - summary Sports Content Hub Content Video Downloads Games Information Personalized areas – registration Intro Aim Content Audience Elements Site – summary ◄ Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary

9 Site - content Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Video mechanism Micro-site integrity Editorial control – search tags, approval Metrics

10 Site - content Sports Content Hub Video Celebrity intro Professional master classes – modules released weekly to reg. users (share) or purchase all Epic footage UGC – upload shots / download coaching videos Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary RBS customer exclusives

11 Sports Content Hub Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary

12 Sports Content Hub Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary

13 Site - content Sports Content Hub Downloads Photos – stock and shared Diagrams and layouts of venues Screensavers / desktops App Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary

14 Site - game Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Platform agnostic All can play, register to submit score Leader board to pull people back

15 Site - game Sports Content Hub Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary

16 Site - game Sports Content Hub Platform agnostic All can play, register to submit score Leader board to pull people back Virtual interview Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary

17 Site - game Sports Content Hub Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary

18 Site - game Sports Content Hub Platform agnostic All can play, register to submit score Leader board to pull people back Virtual interview Winners get master class at club venue e-Wimbledon? Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary

19 Site - info Intro Aim Content Audience Elements Site - summary Site - content Site - game Site – info ◄ Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Personalities Fixtures News

20 Site - personalised Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Media tracking

21 Site - personalized Sports Content Hub Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary

22 Site - personalized Sports Content Hub Media tracking Leader-board Access to UGC Notice board Investors / sponsors / media features Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary

23 Charity perspective Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity ◄ RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Meaningful mechanisms Funding Traffic Track donations

24 Charity Sports Content Hub Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity ◄ RBS SOCIAL REAL WORLD Measurement Summary

25 RBS perspective Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS ◄ SOCIAL REAL WORLD Measurement Summary Sports Content Hub Database Appropriate services Appropriate events

26 SOCIAL Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL ◄ REAL WORLD Measurement Summary Sports Content Hub Links from everyone to the site Viral videos / comments on others Twitter Forums

27 REAL WORLD Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD ◄ Measurement Summary Sports Content Hub AR Markers on balls..

28 REAL WORLD Sports Content Hub Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD ◄ Measurement Summary

29 REAL WORLD Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub

30 REAL WORLD Sports Content Hub AR Markers on balls.. Shops – giveaway with purchase Clubs – sticker sheets Proceeds to charity Club that generates most registrations hosts the master class day with celebrity Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD ◄ Measurement Summary

31 Measurement Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement ◄ Summary Sports Content Hub YouTube metrics Registrants Surveys - Polls

32 Summary Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary ◄ Sports Content Hub Micro-site Content Games Info Real world Items Venues Activities Social RSS feeds Facebook Twitter

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