1. Let the Social Bowl Begin Sarah Aagesen Alysia Furman

2. Article Companies are trying to get more out of Super Bowl ads by involving social media Ads cost $3 million for 30 seconds

3. Audi Adding hash tag (#Twitter) to ads Commercials needs to be “obviously humorous and creative, that cause a conversation…that can only be sustained through social media” -Audi CMO

4. Budweiser Has had 15 second to be continued… commercials in AFC and NFC games Had 3 still shots on Facebook page and if fans could guess the theme of the commercial it would be aired during the Super Bowl!Facebook

5. Others… Mercedes Benz Tweet raceMercedes KIA giveaway Volkswagen YouTube takeover

6. Connection to class Trying to use commercials as a starting point to build social community Want higher level of customer involvement Ideally want to become “cult product”

7. Involvement 2/3 viewers age 18-34 that plan to watch the Super Bowl also plan to make use of their smart phone during the game

8. Thank You! References: http://adage.com/superbowl/article?article_id=148568 http://www.lostremote.com/2011/01/31/super-bowl-tv-ads- to-unleash-social-media-campaigns/ http://www.facebook.com/kfiegi?ref=ts#!/Budweiser http://www.facebook.com/kfiegi?ref=ts#!/mercedesbenzus a?v=app_171625276202183