1. KELLI BENSON ASHLEY BOROWIAK JENNIFER CARTWRIGHT STACI LEYKO FERRIS STATE UNIVERSITY Just Kidding Fitness

2. Just Kidding Fitness-Overview Just Kidding Fitness is a school-based health and exercise program for children grades K-5 Improves efforts to decrease childhood obesity and poor nutrition in the greater Lansing, MI area Based at Sheridan Road Elementary School in Lansing, MI Leads to healthy lifestyle behaviors and long and healthy lives

3. Just Kidding Fitness-Michigan Statistics 16.3% of Michigan children, ages 2-5, are overweight  Greater than the 85 th percentile and less than the 95 th percentile 13.3% of Michigan children, ages 2-5, are obese  Greater than the 95 th percentile 14.2% of Michigan adolescents are overweight  Greater than the 85 th percentile and less than the 95 th percentile 11.9% of Michigan adolescents are obese  Greater than the 95 th percentile Center for Disease Control and Prevention (CDC). (2012). Overweight and Obesity [PDF document]. Retrieved from http://www.cdc.gov/obesity/stateprograms/fundedstates/pdf/michigan-state-profile.pdf

4. Just Kidding Fitness-Michigan Statistics Only 25.3% of Michigan adolescents are physically active for 60 minutes per day for 7 days of the week 14.2% of Michigan adolescents do not participate in at least 60 minutes of physical activity on any day of the week Only 31% of Michigan adolescents attend daily physical education classes in school Unhealthy dietary behaviors of Michigan adolescents  68.4% at fruits or drank 100% fruit juice less than 2 times per day  88.4% ate vegetables less than 3 times per day  27.6% drink soda pop at least one time per day Center for Disease Control and Prevention (CDC). (2012). Overweight and Obesity [PDF document]. Retrieved from http://www.cdc.gov/obesity/stateprograms/fundedstates/pdf/michigan-state-profile.pdf

5. Just Kidding Fitness-Mission and Goals Our Mission: To improve the health and nutrition of school aged children in the Lansing, MI area We will achieve this mission with the following organizational goals:  Just Kidding Fitness will assist children in learning lifestyle behaviors to lead healthier and longer lives  Just Kidding Fitness will provide support to children who are dealing with the stress and negative effects of being overweight and/or unhealthy  Just Kidding Fitness will provide education on health and disease, including age appropriate activities and behaviors, to improve attitude, knowledge, and skills related to overall lifelong health  Just Kidding Fitness will increase fitness and nutritional education that is age appropriate to help reduce childhood obesity

6. Just Kidding Fitness-Organizational Objectives Just Kidding Fitness will meet its mission and goals with the following organizational objectives:  To improve student knowledge of choosemyplate.gov and recommended daily allowances of fruit and vegetable consumption  To identify 3 community support programs which practice proper nutrition and fitness for school aged children who are at risk for childhood obesity by April, 2015  To define fitness activities, recommended time of activity of 60 minutes per day, and nutritional requirements for each individual child in the program within the first month of the child entering the program  To provide school aged children with safe methods of exercise in their own community  To provide school aged children with the knowledge of how to live a healthy life into adulthood

7. Services Provided-Healthy Activities Walking groups: pedometers given out to kids, weekly meetings to track progress Monthly fitness day: walking, running, jump ropes, hula hoops, jumping balloon Spring family fitness day: YMCA pool and fitness fun for everyone

8. Services Provided- Healthy Eating Meet the Dietician: Kids will learn about healthy eating choices School Garden: each walking group will plant and care for a section of the garden, community members can volunteer to help teach gardening techniques Spring Picnic: kids will learn how to cook with vegetables they grow and have a healthy family picnic

9. Just Kidding Fitness-Organizational Chart President/ CEO Dietician Social Worker Nurse Practitioner Registered Nurse Fitness Trainer

10. Just Kidding Fitness-Job Descriptions The president of the company will receive $500.00 per session The Nurse Practitioner (NP)/Physician Assistant (PA), staff registered nurse, social worker dietician, and fitness trainer will all be volunteer positions. Main Duties President: Oversees daily operations and ensure all members collaborate. NP/PA: Complete physical assessment prior to each child enrolling in the program Social Worker: Hold individual and group sessions to help the children and their families adjust to incorporating fitness and healthy nutrition. Dietitian: Will collaborate with the rest of the team to evaluate nutritional requirements. Staff Nurse: Assess and monitor the children through out the program and report any concerns to the NP/PA. Fitness Trainer: Will collaborate with the healthcare team and evaluate the children's exercise needs.

11. Just Kidding Fitness-Marketing Plan Advertisement Strategies  Advertisements in the Lansing State Journal  School handouts  Handouts at Ingham County Health Department  Radio advertisements

12. Just Kidding Fitness-Budget Revenues Grant monies for after school programs that promote nutrition and fitness in children: 1) U.S Department of Education: Carol M. White Physical Education Program Grant. Award amount: varies between $100,000-$750,000 2) Humana Award amount: greater than $10,000 Program Participation Fees: Estimating a 20% participation rate from children at Sheridan Elementary Two sessions a school year  September-December $40/student Gross Revenue: Approximately $2, 360.00  January-June $40/student Gross Revenue: Approximately $3, 560.00  Total Yearly Revenue for first year from participation fees: $5, 920.00

13. Just Kidding Fitness-Budget Expenditures Salaries and Wages:  CEO- $500 per session  NP/PA- Student intern from Michigan State University  Staff RN- Volunteer from Ingham County Health Department  Dietician- Student intern from Michigan State University  Fitness Trainer- Volunteer Supplies, lease, and equipment:  Printing for educational materials, handouts, and advertisements: $100.00  Paper, pens, folders, and office supplies: $75.00  Building Lease: Sheridan Elementary School Gym: Free (includes gym equipment) Court One Athletic Club: $150.00 for two hours, discounted rate if booked regularly (includes use of gym and equipment)  100 Jump ropes: Donation from Dick’s Sporting Goods  Snacks, bottled water: Weekly donation from Meijer in Dewitt Township

14. Just Kidding Fitness-Future Plans Increase the number of locations  Lewton, Forest G. Averill, Elmwood, and Attwood Schools  Offer classes at local gyms and fitness centers Increase enrollment rates  When enrollment increases, revenue will increase, hence allowing the company to have more paid staff  Continue current marketing strategies and expand coverage area to outside of Lansing. Provide fitness for all ages  Expand fitness classes to middle and high school students

15. Just Kidding Fitness-Future Plans Purchase building  Purchase buildings to house Just Kidding Fitness and offer numerous fitness and educational classes, focusing on a full schedule throughout the summer.  Build classrooms in our facilities to provide educational classes to parents on weight loss strategies, exercise, and health conditions

16. Just Kidding Fitness-Contact Information Kelli Benson bensonk4@ferris.edu Ashley Borowiak borowia@ferris.edu Jennifer Cartwright flaughj@ferris.edu Staci Leyko leykos@ferris.edu

17. Just Kidding Fitness-References Yoder-Wise,P.S.(2014).Leading and managing in nursing. (5 th ed. Rev). St. Louis,MO: Elsevier