1. BUSINESS PLAN “Princess' Dreams” by Bojana Divnić

2. PRODUCT DESCRIPTION  Designing  Renting wedding dresses from own production  Showing and distribution of well- known Italian designs  Renting Italian designs

3. MARKETS  The territory of Valjevo city

4. TARGET CUSTOMERS  Young girls from 25-35

5. PRICE  Buying wedding dresses from own production - 500 euros  Buying exclusive Italian designs - 1000 euros  Renting wedding dresses from own production -300 eur  Renting exclusive Italian designs – 500 eur

6. COMPETITORS  Pepeljuga  Sreća  Šarm

7. MAIN SELLING POINTS  Exclusive Materials  Unique Lace  Beautifull designs  Quality of production

8. PROMOTION  Web site  Mail shots  Brochures  Local TV stations ( Commercial programs)  Newspapers, magazines  Free promotions

9. START-UP COSTS  Registration: 500Eur  Rent for place: 500 Eur per month  Machines, 2000 eur  Accessories ---10.000 €  Supplies---30.000 €  2 Employees / 600 € per month

10. FINANCING Bank Loan