1. So You’re an Editor: Now What? Heather Burns VP, Educational and Training Services, Ragan Communications heatherb@ragan.com April 5, 2005

2. Are you the editor or the … Chief Ego Massager? Political Navigator? Photo Picker? Copy Polisher? Approval Pryer? Senior Management Apologist?

3. Getting to know you Introduce yourself Remember what a real letter looks like? See sample 1.1 Ask questions Focus on them; this isn’t about you Become a meeting maven What makes an influencer? Attend a training camp Even if it’s not about publications Pass it on – your business card, that is

4. Getting to know you Send an e-mail See sample 1.2 Study your company Get “organizational” Ask for help deciphering Be aware of the company’s blue chips Blue = do it Red = delegate it White = dump it