1. Introduction to Poster Design Melanie St. James Manager, Design and Usability Services UIT ESTS, Tufts University melanie.stjames@tufts.edu

2. http://blogs.msdn.com/b/mswanson/archive/2007/05/06/bad-design-by-example.aspx

3. Readability improves: comprehension retention reading speed reading persistence Goal: Maximize Readability

4. Capture your audience!

5. 2000 Presidential Elections Florida Ballot

6. VISUAL HIEARCHY:

7. Examples from Robin Williams’ Design Workshop

10. Your design tools: Typography Layout Color Images

11. Design concepts Alignment Grouping Contrast

12. Examples from Robin Williams’ Design Workshop

14. My GIS Poster A quick design workshop

15. My GIS Poster A quick design workshop

16. My GIS Poster A quick design workshop Corporate Logos Redesign http://www.nytimes.com/2009/05/31/weekinreview/31marsh.html

17. Times New Roman Arial T T Serif vs. Sans Serif

18. Arial / Helvetica Print fonts Times New Roman Sans Serif Serif

19. Web fonts Verdana Trebuchet Georgia City names: Chicago, Geneva…

20. Comic Sans…

21. http://www.typebrewer.org

23. Visual Hierarchy

24. The bold, the underlined and the italicized

27. Readability: Column Width The “alphabet-and-a-half ” line length rule: the ideal line length at 39 characters regardless of type size.

28. Left alignJustified

29. a a Font size

30. COLORCOLOR About... Tufts Visual Identity: http://publications.tufts.edu/visualidentityhttp://publications.tufts.edu/visualidentity

31. http://www.color-wheel-pro.com/color-theory-basics.html

33. Contrasting hues with a similar value

35. Contrasting hues with different values

37. Images

38. Resolution: Caution: Format: Working with Images 150 or 300 dpi web images are 72 dpi SnagIt - software to increase image resolution TIFF (can yield large files) GIF, PNG (solid colors, text) JPG (photos) http://creativecommons.org/image/

39. Working with images in a page layout software: What you see is NOT what you get

40. Layout

41. 12 columns

50. Design Process: Be in charge of your design decisions: color palette, fonts Identify most important elements & highlight them Take away anything that doesn’t directly support your MAIN IDEA Squint at your poster: what do you see?

51. ? Which software to use MS PowerPoint Adobe InDesign MS Publisher

52. Melanie St. James Manager, Design and Usability Services UIT ESTS, Tufts University melanie.stjames@tufts.edu Good luck and have fun with your posters!