1. Team B

2. Part 1 of 3 Executive Summary

3. Campaign Overview  Main Goal  Awareness Creation  Online promotion  Social Exclusion  Samu Social Romania

4. Key Results  481   287&194  75.638   54.727&20.911  0,64 %   0,52%&0,93%

5. Preliminary Conclusion  Awareness ↑  Limited Budget  1st Time  Samu Social Romania  Different Goal  Other Options?

6. Future Online Marketing Recommendations  Integrated Online Strategy  Social Channels  AdWords  Website

7. Part 2 of 3 Industry Component

8. General Strategy  “Fair Play”-approach  Diverse audience  Examples…

9. Operational Details

11. KeywordsClicksImpressionsCTRAvg. CPC Romania308388990,79%PLN0.40 Ajutor3025701,17%PLN0.72 Asistenta Sociala187812,30%PLN0.44 Adult1620630,78%PLN0.27 Adaposturi105171,93%PLN0.80

12. Conclusion  AdWords  Powerful tool  Possibilities for non-profit organizations  Create Awareness ≠ Raising Funds / Donations

13. Future Recommendations  Good website  New Functionality Necessary  Online Donations?  “Webshop”?  Partnership?

14. Part 3 of 3 LEARNING COMPONENTS

15. Learning Objectives  Google AdWords  Homelessness: What can we do?  Facebook Awareness Campaign  Gain experience with Facebook & AdWords  International Communication Skills ↑

16. Outcomes  Expected achievements  Improved communication skills  Unexpected achievements  Google AdWords performance  Facebook Page Likes  Appreciate each other’s strenghts

17. Group Dynamics  Group  Team  Daily Updates  Consensus  Openness  Personal Growth  Getting to know other cultures  Fun!

18. Future recommendations More Background on Google AdWords – Save time – Improve immediate results More team-building activities – Outside of workshops

19. ? ? ? ? Any questions? ? ? ? ? ? ? That’s it!

20. Thank You!