1. Professionalism “Always serve the interests of patients above physician’s own self-interest” Alan Chu Chapter 191 April 25, 2012

2. Foundations of successful medical practice Medical knowledge Skill Medical professionalism

3. Decline in medical professionalism Professionalism programs Mandatory professionalism modules in medical schools “medical professionalism” articles 94-04 ABIM’s “Project Professionalism” program

4. Project Professionalism Physician accountability Humanistic qualities Physician impairment Professional ethics

5. Professionalism in Medical Organizations Goals To promote educational benefits To promote the advancement of their economic interest AAOHNS Inc., AAOHNS Foundation Corporate sponsors serve as sources of revenue Should be perceived as acting in the public interest, rather than as “doctors’ labor union”

6. Professionalism in your Practice “do the right thing” vs “do the smart business thing” “Double agent” – Ludmerer Commitment to Competence, honesty, confidentiality, appropriate relations, improving quality, improve access, allocation of resources, scientific knowledge, avoid conflicts of interest, professional responsibility

7. Professionalism and Surgeons ACS Task Force on Medical Professionalism Advocate for patients’ needs Disclose all therapeutic options Disclose and resolve any conflict of interest Respect patients’ vulnerability Disclose any adverse event Respect cultural and spiritual needs of patients Care for terminally ill patients Support the needs of patients’ families Respect other heathcare professionals