1. THE MEDIA AND CAMPAIGNS

2. Learning Objectives and Outcomes Evaluate how people develop political opinions and how this impacts their political behavior. Analyze the theories of why people vote and apply them to the 2008 and 2010 Election. Identify and describe the formal and informal institutions involved in the electoral process

3. 2008 A Media Election Like No other

4. The Election Media Blitz More Coverage than any election in history Uncertainty and excitement Dominated the News for 40 of 44 weeks in 2008

5. Viewers ate it up We couldn’t get enough Most watched/followed election in History Democrats watched more All about the Horse Race

6. Horse Race coverage made it exciting for us What is Horse race coverage? Why do the media like it What does it cover (and what does it ignore)

7. Type of Coverage in Primary

8. Horse Race Dominates

9. Tone of Coverage in the Primary

10. Tone in the General Election

11. Amount of Coverage in the Primary The Democrats gathered More McCain was not very exciting

12. A Blip in GOP Coverage First Time in 3 months, the GOP gets more coverage Her Personal Life is great for Horse Race Coverage

13. Palin vs. Biden Palin’s Coverage Biden- the odd man out

14. Obama vs McCain Obama receives much more favorable coverage Why the Negative coverage of McCain

15. MEDIA BIAS

16. Media Bias Everyone Complains about it Structural Bias Political Bias

17. Where it Comes From Bias From the Right Bias From the Left

19. Bias in 2008 8 of 10 Journalists planned to vote for Obama

20. The Reality of it all Anti-Incumbent and Anti President Bad News is better than Good You can find it if you look Media remains a business

21. The Change in the Mainstream Media

22. A Change in Coverage The Big networks used to provide 80% of all political information We now pick our media

23. Table 8.4 Media Usage in 2008 Presidential Campaign

24. A Change in Audience Television Remains the Main Source Newspapers and Radio are Dying

25. The Generational Change Old People Read Newspapers Young people use the internet

26. The New Media

27. Table 8.1 Audience for Traditional Media and New Media

28. The Rise of the Internet 36% used it as the main source 59% used it at some point This the biggest change from 2008

29. Why the Internet Ideologically Structurally

30. User Generated Content Blogs,Podcasts, Social Network What they do Limitations

31. Web Video The New Platform- unmediated Role in 2008 Push vs. Pull Media

32. The Partisan Divide on the Internet The Democrats were more effective The Republicans were fighting the previous war.

33. Is this the end of the MSM? Probably not Still the best agenda setters

34. Timing of the vote

35. 2008 A Media Election Like No other

36. The Election Media Blitz More Coverage than any election in history Uncertainty and excitement Dominated the News for 40 of 44 weeks in 2008

37. Viewers ate it up We couldn’t get enough Most watched/followed election in History Democrats watched more All about the Horse Race

38. Horse Race coverage made it exciting for us What is Horse race coverage? Why do the media like it What does it cover (and what does it ignore)

39. Type of Coverage in Primary

40. Horse Race Dominates

41. Tone of Coverage in the Primary

42. Tone in the General Election

43. Amount of Coverage in the Primary The Democrats gathered More McCain was not very exciting

44. A Blip in GOP Coverage First Time in 3 months, the GOP gets more coverage Her Personal Life is great for Horse Race Coverage

45. Palin vs. Biden Palin’s Coverage Biden- the odd man out

46. Obama vs McCain Obama receives much more favorable coverage Why the Negative coverage of McCain

47. MEDIA BIAS

48. Media Bias Everyone Complains about it Structural Bias Political Bias

49. Where it Comes From Bias From the Right Bias From the Left

51. Bias in 2008 8 of 10 Journalists planned to vote for Obama

52. The Reality of it all Anti-Incumbent and Anti President Bad News is better than Good You can find it if you look Media remains a business

53. The Change in the Mainstream Media

54. A Change in Coverage The Big networks used to provide 80% of all political information We now pick our media

55. Table 8.4 Media Usage in 2008 Presidential Campaign

56. A Change in Audience Television Remains the Main Source Newspapers and News Magazines are Dying

57. The Generational Change Old People Read Newspapers Young people use the internet

58. The New Media

59. Table 8.1 Audience for Traditional Media and New Media

60. The Rise of the Internet 36% used it as the main source 59% used it at some point This the biggest change from 2008

61. Why the Internet Ideologically Structurally

62. User Generated Content Blogs,Podcasts, Social Network What they do Limitations

63. Web Video The New Platform- unmediated Role in 2008 Push vs. Pull Media

64. The Partisan Divide on the Internet The Democrats were more effective The Republicans were fighting the previous war.

65. Is this the end of the MSM? Probably not Still the best agenda setters