1. Artistic Design
Ms. Smith

2. Display Design & Preparation
In a retail environment, a display has about 4-6 seconds to attract a customer’s attention.
Therefore all display design and selection involves the following 5 steps:

3. Steps 1-3: Selecting merchandise for display: Selecting the display:
Must be appropriate for season and location.
Selecting the display:
One-item, similar products, related-merchandise, & cross-mix merchandise displays.
Choosing a setting:
Realistic, semirealistic, & abstract setting.

4. Step 4: Manipulating Artistic Elements
Line
Color
Created to direct the viewer’s attention.
Straight lines suggest stiffness & control.
Curvy lines suggest freedom & movement.
Diagonal lines give impression of action.
Vertical lines offer height & dignity.
Horizontal lines convey confidence.
Critical step in developing display; contrasting.
Complementary colors are found opposite each other on the color wheel.
Adjacent colors are located next to each other in the color wheel.
Triadic colors involve 3 colors equally spaced on the color wheel.

5. Color Wheel

6. Artistic Elements: (cont.)
Shape
Direction
Determined by props, fixtures, and merchandise used in display.
Squares
Cubes
Circles
Triangles
Mass displays have little or no distinct shape.
A good display directs the viewer’s eye to the merchandise, moving a viewer’s attention from 1 part of the display to another.
Created using color, repetition, and lighting patterns.
Focal point is an area in the display that attracts attention first; triangle.

7. Artistic Elements: (cont.)
Texture is the look of the surfaces in a display, creating visual interest.
Proportion refers to the relationship between and among objects in a display.
Balance:
Formal balance- placing large items with large items & small items with small items.
Informal balance- placing several small items with one large one.
Motion can be achieved using motorized fixtures, mannequins, and props.
Lighting should be 2-5x stronger than store’s lighting.

8. Step 5: Evaluating Completed Displays
Do the displays enhance the store’s image?
Was a theme creatively applied?
Was the color appropriate?
Was the result pleasing?