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Mahindra Technology Mahotsav Category : Using never before used media – Innovative way of Communication.

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Presentation on theme: "Mahindra Technology Mahotsav Category : Using never before used media – Innovative way of Communication."— Presentation transcript:

1 Mahindra Technology Mahotsav Category : Using never before used media – Innovative way of Communication

2 Increase Awareness about MAT’s IT Applications Build Unique IT-Enabled Communication Medium Arjun MAT – Technologically Most Advanced Multi-Application Tractor Product Objective

3 Tractor Owners Tractor Drivers Dealers Sales men &Technicians Tractor OwnersTractor Drivers Technicians Dealers Diverse TG Build Common Platform for both Internal & External Customers Build Common Platform for both Internal & External Customers Challenge – Addressing Diverse TG

4 Strategy – Innovative IT Based Hybrid Media Self-Explanatory Application Driving User Inquisitiveness Never Used live platform – “Digital Interactive Touch Screen Interface” Fusion of Multiple Unique IT Mediums A M&M Farm Prosperity Website Mobile Media TG Contact Program Using Mobile Media

5 Approach Enter the “Space” of Technology Representing Farm Technology through MAT

6 An IT Ambience Providing Digital Access to each Individual Approach Trainer Explaining the Interface TG Using the Interface

7 Approach Live Technology Demonstrations & Test Drives

8 Hybrid MediaOutcome TG’s Acceptance for First Technology Tractor Increased Market share of the Brand

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