1. Emphasizing the integration of GIS, Remote Sensing and GPS

2. Interactive Session – hands on All ideas will be compiled (some here from Cohort 1) Any resources you are willing to share posted to iGETT Remember, in all materials, emphasize integration of geospatial technology: including GIS and Remote Sensing ALL content (maps, photos, individuals) need attribution and/or permissions $500 available for “marketing” expenses!

3. Marketing - On and Off Campus To other faculty To counselors To administrators To campus students To incoming students (high schools) To workforce Current Retraining User Groups and Advisory Committee To the community

4. Marketing Elements - Branding Branding your program Create a short message about your Program(s) Create a 5 word slogan Create a “logo” and include on all materials (if possible) Have students help design this if you don’t have other resource Create a PPT for your program including logo and color Can be used in Flyers, posters, catalogues Web pages about program and student work Blogs, listserv – create or join Radio, TV or other media ads and evening news! Person to Person Be ready to give an “elevator pitch” – think about this and your message

5. To Faculty Present at Faculty Development sessions Provide workshops (see NSF ATE Technical Training Tips) Create mini-modules for other faculty to use to teach a concept in their course Find out what they teach and point them to outside resources that they could use to teach that topic Tell them about software options open to them (free, low cost, site licenses) Have students as “Interns” or do “capstone” projects for other faculty that help introduce GIS in their discipline Have a lending library of books, teaching materials or other resources to lend (including GPS or other equipment such as cameras) Create a User Group on campus – either as meetings or through Blogs, listserv or web site resources

6. Counselors Find out when/where they meet and do a presentation Create a Career Flyer or have some from other organizations (GITA, URISA, ASPRS, AAG) Types of careers, salary range, resources PPT at http://www.C3GIS.net on Careers Provide each with your “flyer” on the program Find out and provide information on student support options (Title IV, Pell, etc.) Provide information about Internship opportunities (especially those that are paid)

7. To Administration Present PPT with administrative uses of GIS Campus Map, Facilities Management, Student (demographics, profile of students, marketing), Homeland Security, Room utilization Create flyer with campus map for their use Look at the “governing body” for the college (local, district, state) and provide maps or articles Tell Administrators about other college‘s geospatial activities Invite them to visit your class, GIS Day or any open house Have an Intern work on a project for administration use Do Press Releases and send copies to administrators as needed

8. On Campus Students Work through other faculty presentations in other classes, Target most likely disciplines first Form a Student User Group on Campus Have student project posters up about GIS/RS/GPS during registration sessions or other activities Advertise any activity – in school news, kiosks, etc. Provide flyer about Careers during registrations Work with campus clubs, departments, faculty that help minority, physically challenged or other student focused groups

9. Incoming students – high school Create 1 page flyer about program, careers, salaries, grant support options and other topics Visit high schools and leave materials and post flyers (both to students and for counselors) Invite high school faculty to campus for workshops Articulation is an issue – try and set up articulation pathways Provide workshops or other learning activities for high school faculty Suggest Internships or Capstone projects for college students that mentor or do workshops at high schools

10. Incoming Students - Workforce Flyers to local users (city, police, fire, utility companies, dept. of transportation, etc.) Identify what grants may be available (Title IV, Pell, their employers, etc.) – be sure your program qualified for grants Work with Advisory Committee to make connections with users Work with college counselors to identify potential student populations – be careful about “computer skills” Work with Workforce Development office, identify possible short courses If you state has continuing education requirements, be sure your program qualifies to provide those units Attend User Group meetings and encourage current students to attend these meeting too (internships)

11. To the Community Open House events Think “Themes” your community may be interested in GIS Day Events Internships and Capstone projects can be “community oriented” and provide good press releases for your program – be sure and let the leaders of the community know about successful projects or other needs Invite the news media to events or workshopslocal newspapers, radio and TV stations

12. Examples of Marketing Materials Share Demo Publisher Work on one for your program Poster One page Tri-Fold Other ideas – book marks ? ? ? ? REMEMBER – GIS & RS and $500!