1. Searching for Dollars How money is made on the Web by Doug Ward February 12th, 2008

2. The Web is a competitive market

3. Developers face competitive challenges

4. IT recruiters seek developers who understand business

5. Understand the business side of IT and you’ll be more valued

6. Learn how money is made on the web

7. Why is Microsoft interested in Yahoo?

8. The world’s first Perpetual Money Making Machine

9. The business model is simple: $18.69 (Revenue per sale) -18.68 (Cost per sale) 0.01 It’s a success!

10. How much does it cost to drive visitors to your site?

11. How much do you earn per visitor?

12. Search Marketing Pay-per-click (PPC) Search Engine Optimization (SEO) Affiliate Advertising

13. Conversion Optimization Market Research Keyword Selection Usability

14. Pay-per-click (PPC) is fast, effective, and expensive

15. Search Engine Optimization (SEO) improves natural search rankings

16. The key to SEO is to target keywords to relevant content

17. Why not have someone else pay for your advertising?

18. Conversion Optimization Market Research Keyword Selection Usability

19. Is there anybody out there (interested in my product)?

20. Create targeted keywords

21. Optimize the landing page

22. Understand business goals and add value

23. Can you describe your website’s business model?

24. The market is going to get more and more competitive

25. Learn how money is made on the web

26. It all starts here…

27. Don’t just search for success – find it!

28. Searching for Dollars How money is made on the Web by Doug Ward www.DougWardsWebsite.com February 12th, 2008