1. Web Gems

2.  Actual Sales of Products – Amazon, etc…  Promotion/Advertising - Customers can be effectively targeted in many situations because of they have sought out the site  Customer Service – Manuals, returns, software updates  Market Research - Data can be collected cheaply on the Net. However, the response rates are likely to be very unrepresentative and recent research shows that it is very difficult to get consumers to read instructions.

3.  Value to Bulk ratio – small, valuable products are better  Margins – allow you to spend more money on processing  Extent of customization – allow user to do online  Willingness of customers to pay for convenience  Geographic dispersal of customers

4.  Lots of competition  How to get people to your site  Site security/reliability  Compatibility – browsers/software, etc…  Speed vs. Aesthetics  Abandoned carts – too many banners/links  Information collection

5.  Viral Marketing - product usually must be interesting and uniqueunique  Online Ads – sponsored sites  Traditional Ads – magazines, t.v., radio  Online promotion – discounts or gifts to new customers (eMusic)eMusic  SEO – Search Engine Optimization

6.  Organic – shows up naturally in Google, Yahoo, etc…  PPC – Pay Per ClickPay Per Click

7.  Number and quality of links to the site  Relevant keywords. Note that the ranking algorithm tests for “spam.” Reckless repeating keywords may actually count against the rating of the site.  The “click-through” share of the site.  Make it relevant!