1. Page 1www.sitecore.net Behavioral Targeting – Live!  The importance of understanding and attaching engagement value  to each visitor interaction Presented By: Jason Crea VP; Client and Partner Engagement Phone: (415) 380-0600

2. © 2012 Sitecorewww.sitecore.net Page 2 With Over 450 Employees Around The World GLOBAL PRESENCE GLOBAL PRESENCE

3. © 2012 Sitecorewww.sitecore.net Page 3 SUPPORTED BY OVER 700 PARTNERS SUPPORTED BY OVER 700 PARTNERS Including Many of Today’s Top Interactive Agencies and System Integrators

4. © 2012 Sitecorewww.sitecore.net Page 4 Powering More Than 30,000 Websites OVER 4000 CUSTOMERS OVER 4000 CUSTOMERS

5. © 2012 Sitecorewww.sitecore.net Page 5 Device Type (PC, IPad, Android, Email, Printer) Location (Country, Prov., City, Postal Code) Referrer (Website, Campaign, Search Engine Keyword) Visitor Profile and User Behavior (Explicit or Implicit) Content Delivery Conditions Deliver Targeted Relevant Experiences ARCHITECTURE BUILT FOR ENGAGEMENT ARCHITECTURE BUILT FOR ENGAGEMENT

6. © 2012 Sitecorewww.sitecore.net Page 6 Device Type (PC, IPad, Android, Email, Printer) Location (Country, Prov., City, Postal Code) Referrer (Website, Campaign, Search Engine Keyword) Visitor Profile and User Behavior (Explicit or Implicit Content Delivery Conditions Fully Support Mobile and Other Devices SUPPORT ALL DIGITAL CHANNELS SUPPORT ALL DIGITAL CHANNELS

7. © 2012 Sitecorewww.sitecore.net Page 7 Device Type (PC, IPad, Android, Email, Printer) Location (Country, Prov., City, Postal Code) Referrer (Website, Campaign, Search Engine Keyword) Visitor Profile and User Behavior (Explicit or Implicit Content Delivery Conditions Deliver Targeted Localized Content LOCALIZE WEB EXPERIENCES LOCALIZE WEB EXPERIENCES

8. © 2012 Sitecorewww.sitecore.net Page 8 Device Type (PC, IPad, Android, Email, Printer) Location (Country, Prov., City, Postal Code) Referrer (Website, Campaign, Search Engine Keyword) Visitor Profile and User Behavior (Explicit or Implicit) Content Delivery Conditions Align visitor web experiences with what they want Social Media Organic Search & PPC Email Marketing Advertising Campaigns MAKE WEB EXPERIENCES RELEVENT MAKE WEB EXPERIENCES RELEVENT

9. © 2012 Sitecorewww.sitecore.net Page 9 Explicit Profile CRM Profile Data Member Profile Data Browsing Behavior – Preferences \ Interests Implicit Profile SITECORE TAKES PERSONALIZATION TO ANOTHER LEVEL Device Type (PC, IPad, Android, Email, Printer) Location (Country, Prov., City, Postal Code) Referrer (Website, Campaign, Search Engine Keyword) Visitor Profile and User Behavior (Explicit or Implicit Content Delivery Conditions NEXT GENERATION PERSONALIZATION NEXT GENERATION PERSONALIZATION

10. © 2012 Sitecorewww.sitecore.net Page 10 Practical application