1. Google AdWords! This is my favorite part …

2. Reporting Changes There isn’t a reports section anymore. All reports are run through the campaign interface. http://www.searchenginejournal.com/whe re-%E2%80%98o-where-did-my-adwords- reports-go/25633/ http://www.searchenginejournal.com/whe re-%E2%80%98o-where-did-my-adwords- reports-go/25633/

3. Opportunities Changes More Keyword Data Better Selection (you can select the keyword type now) More suggestions about whole campaigns and bidding Can export the ideas to play around with

4. AdWords Editor Just best to use it Most of this will make more sense as you get into the program for the first time PC or Mac If you have $5 to spare, try and setup a test account!

5. Focus on Conversions Always set up conversions Clicks aren’t everything Test Landing Pages even if everything seems okay Conversions make your life easier ◦ Better bidding ◦ More Raises :P

6. Questions? Anything? Bueller? Check out PPC Hero, Search Engine Journal, BGTheory, and the Inside AdWords blog for updated information

7. Mobile SEO Changes Supporting Different Devices Geolocation support Application Ranking is the same ◦ More Local than global More advertising possibilities in PPC (ex. click to call)