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Thom Dammrich State of the Recreational Boating Industry & Miami International Boat Show Update IBEX Industry Breakfast September 15, 2015
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2 TOTAL RETAIL SPENDING Source: NMMA
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3 POWERBOAT, PWC, AND SAILBOAT RETAIL SALES source: NMMA, SSI, SailAmerica, MIC
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4 BELLWETHER RETAIL SALES source: Info-Link
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5 WHOLESALE FORECASTS ITR Economic Boat Building Production Forecast Source: ITR Economics
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6 2014 UNIT SALES GROWTH SINCE RECESSION source: SSI
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7 BOUNCEBACK source: SSI
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Celebrating 75 Years: A Legendary Site, an Iconic Event Revitalized
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Why Miami? Big business for our industry & the economy
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Economic Activity $600 million annual economic impact $300 million in annual sales Connects 500+ international buyers Supports 6,500 full time jobs
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Why the Move? New Show. New Location. New Experience.
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Miami Marine Stadium Park & Basin If you could create the ideal site for a boat show… THIS. IS. IT.
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Miami Marine Stadium Park & Basin
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Will the show actually happen in 2016?
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Marine Stadium Park Renovation Timeline
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What are plans for accommodations, food, beverage & entertainment?
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Accommodations More than 30 hotel partners 10,000 contracted rooms – 200% more rooms available than 2015 www.miamiboatshow.com/accommodations
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Food, Beverage & Entertainment Elevating our food & beverage experience
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On-Water Features, New Attractions
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How will people get to the show?
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Parking & Transportation Plans Getting to and from the show has never been easier
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Shuttle Map Download and print at MiamiBoatShow.comMiamiBoatShow.com
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Park & Ride Connect to Free Water Taxi and Shuttle Bus Service American Airlines Arena: $20.00 (1,000 spaces) AAA Valet: $35.00 (300 spaces) Miami Dade College: $20.00 (2,260 spaces) Marlins Park*: $ 5.00 (5,000 spaces) *Shuttle Bus only All above on show days only
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Exhibitor Parking Reserved Parking off of Arthur Lamb Road
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How to Order Exhibitor & Guest Parking Must book in advance www.MiamiBoatShow.com/exhibitor-parking
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How will NMMA generate awareness about the move?
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New Show. New Brand. New Marketing.
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Bringing the Brand Alive New logos New website launching Oct. 1 New ads/creative
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How can YOU help spread the word?
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New Exhibitor Marketing Toolbox Promotional materials Customized signatures, logos, web banners Statistics, infographics, dining cheat sheet & more! MiamiBoatShow.co m/promotional
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Now 100% More Miami! See you February 11-15, 2016!
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