1. Corporate Social Responsibility

2. Questions
What is your understanding of corporate social responsibility?
How would you define it?
How should it influence Johnson & Johnson’s decisions as a company?

3. CSR
Corporate social responsibility is the recognition that what a company believes and does has important consequences for some of the world’s most considerable challenges.
Johnson & Johnson’s CSR activities fall in three main areas:
Volunteerism. People and values are Johnson & Johnson’s greatest assets. Johnson & Johnson supports volunteer initiatives inspired by the credo’s commitment to improve the quality of life in communities where their employees live and work. Johnson & Johnson believes in setting a corporate example of caring and rewards employees who dedicate time to causes that are close to their hearts.
Community Giving. Johnson & Johnson and its many operating companies support community-based programs that improve health and well-being. Johnson & Johnson’s global mission focuses on saving and improving lives, helping community members build skills, and ensuring they have the resources for proper health care and disease prevention programs.
Product Donation & Emergency Relief. Johnson & Johnson first provided disaster relief in 1906 and today still responds consistently to “hot spots” that require emergency relief due to natural or man-made disasters, providing wound care, infection prevention, analgesic and orthopedic products. Johnson & Johnson also works with local affiliates and international relief partners to provide consumer, pharmaceutical, and medical products to needy patients and medically underserved people in developing countries.

4. Community Scenarios
Bangkok, Thailand; Pakistan; and Oakland, California.)
Scenarios handout

5. Answer about your Area
What Johnson & Johnson local operating companies operate in this area?
What are the local or community-based organizations focusing on healthcare operating in the area?
Develop a list of 25 consumer healthcare products produced by Johnson & Johnson. Include a range of consumer products and consider products produced by a range of different Johnson & Johnson local operating companies around the world. Record the product name, price, and purpose.
Use the investigate worksheet.