1. The Perceptual Process

2. Sensory Processing Bottom-Up (Data-Based): Analysis that begins with the sense receptors and works up to the brain’s integration of sensory information. Top-Down (Knowledge-Based): Information processing guided by higher-level mental processes, as when we construct perceptions drawing on our experiences and expectations.

3. Sensation : The process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment. Perception : The process of organizing, and interpreting sensory information, enabling us to recognize meaningful objects and events. Sensation and Perception

4. Three Steps in the Sensation and Perception of a Stimulus All Sensory Systems Follow the Same Plan Reception Transduction Coding

5. Sensory Reception A Sensory System should… have different receptors for different forms of energy. discriminate among different intensities of stimulation. respond reliably. respond rapidly. suppress extraneous information.

6. A Variety of Sensory Receptors

7. Some Animals are Able to Sense Stimuli that Humans Cannot

8. A Sensory Transducer Sensory Transduction 1. Stimulation causes deformation of the Paccinian corpuscle 2. Deformation opens pours in membrane allowing Na + in 3. Na+ depolarizes the cell in the form of a generator potential

9. Generator Potential Similar to an EPSP. Amplitude is directly proportional to the stimulus strength.

10. Sensory Adaptation Adaptation: A reduction in response caused by prior or continuing stimulation

11. Coding A set of rules for translating information from one source to another. Sensory information: is coded into action potentials via stimulus… Intensity Type Location Identity (via learning) undergoes sensory adaptation and suppression is summed across cognitive levels

12. Stimulus Intensity Coding Nerve cells can fire at different thresholds for stimulus intensity Each alone can only fire 150 action potentials per second Combined they can fire as many as 450 action potentials per second

13. Stimulus Type Coding Labeled Lines Each receptor has a distinct pathway to the brain Different types of stimuli can be organized in specific areas of the brain

14. Stimulus Location Coding Somatosensory Cortex Homunculus

15. Sensory Stimuli Summation Across Levels

16. Early Philosophy of Perception Plato ’ s “ The Allegory of the Cave ” (380 BCE)

17. Early Philosophy of Perception Heraclitus (540 – 480 BCE): “You can never step into the same river twice.” –One of the first notions of perception –Everything is always changing –Idea that perceiver cannot perceive the same event in exactly the same manner each time –Perception depends also on the qualities of the observer

18. Early Philosophy of Perception Democritus (460 – 370 BCE): –The world is made up of atoms that collide with one another, and the sensations caused by these make contact with our sense organs –Perception is the result of the physical interaction between the world and our bodies – so it should be trusted –Idea of primary qualities and secondary qualities

19. Nativism and Empiricism Nativism: The idea that the mind produces ideas that are not derived from external sources – certain mental abilities must be innate. Empiricism: The idea that experience from the senses is the only source of knowledge – senses drive human nature.

20. Nativism and Empiricism Descartes ’ (1596 – 1650): dualist view of the world: both mind and body exist Mind-Body Dualism: Originated by Descartes, the idea positing the existence of two distinct principles of being in the universe: spirit/soul and matter/body Monism: The idea that the mind and matter are formed from, or reducible to, a single ultimate substance or principle of being.

21. Nativism and Empiricism Hobbes (1588 – 1678): believed that everything that could ever be known or even imagined had to be learned through the senses Materialism: The idea that physical matter is the only reality, and everything including the mind can be explained in terms of matter and physical phenomena

22. Nativism and Empiricism Locke (1632 – 1704): sought to explain how all thoughts, even complex ones, could be constructed from experience with a collection of sensations “tabula rasa”

23. Nativism and Empiricism Berkeley (1685 – 1753): studied ways in which perception is limited by the information available to us through our eyes. Concluded that all of our knowledge about the world must come from experience, no matter how limited perception may be.

24. The Dawn of Psychophysics Weber (1795 – 1878): discovered that the smallest change in a stimulus, such as the weight of an object, that can be detected (Weber’s fraction) is a constant proportion of the stimulus level— “Weber’s Law”. Two-Point Threshold: The minimum distance at which two stimuli can be distinguished JND (Just Noticeable Difference/Difference Threshold: The smallest detectable difference between two stimuli, or the minimum change in a stimulus that can be correctly judged as different from a reference stimulus. Also known as difference threshold.

25. The Dawn of Psychophysics Fechner (1801 – 1887): invented Psychophysics: the science of defining quantitative relationships between physical and psychological (subjective) events. Pioneering work relating changes in the physical world to changes in our psychological experiences. Fechner’s Law: suggests that your psychological experience of an energy increases less quickly than the actual physical stimulus.