1. http://www.flickr.com/photos/sitoo/ 4875490323/

5. Greetings from Brisbane

7. Why bother with Twitter?

8. Statistics...

9. 30 million on Facebook Source: Facebook February 2012

10. Statistics... 30 million on Facebook 20 million on Twitter Source: Facebook February 2012 Source: Semiocast, January 2012

11. Statistics... 30 million on Facebook 20 million on Twitter Source: Facebook February 2012 Source: Semiocast, January 2012 7.9 million on LinkedIn Source: Umph, September 2012

12. Statistics... 30 million on Facebook 20 million on Twitter Source: Facebook February 2012 Source: Semiocast, January 2012 7.9 million on LinkedIn Source: Umph, September 2012 10 million daily newspapers Source: Wikipedia, February 2012

14. Twitter is not a golden bullet (but it is a bullet)

15. Is Twitter used in local government?

16. Source: Dean Spurrell Ashford Borough Council for CIPR Statistics...

17. 88 per cent comms Source: Dean Spurrell Ashford Borough Council for CIPR Statistics...

18. 88 per cent comms 24 per cent broadcast Source: Dean Spurrell Ashford Borough Council for CIPR Statistics...

19. 88 per cent comms 24 per cent broadcast 8 per cent two way Source: Dean Spurrell Ashford Borough Council for CIPR Statistics...

20. 97 per cent use Twitter 88 per cent comms 24 per cent broadcast 8 per cent two way Source: Dean Spurrell Ashford Borough Council for CIPR Statistics...

21. 97 per cent use Twitter 88 per cent comms 24 per cent broadcast 8 per cent two way Source: Dean Spurrell Ashford Borough Council for CIPR Statistics...

23. Do we really need to use Twitter?

24. “Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.” - Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,New York UniversityArthur L. Carter Journalism Institute December 2011

25. The Walsall media landscape

26. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer

27. What can you use Twitter for?

28. Who should use Twitter?

29. People should

31. What can you use Twitter for?

32. Twitter is not a golden bullet (but it is a bullet) inform communicate, listen so people can report problems to test the temperature for feedback to show people what your area looks like to answer problems to tell people that you don’t just do waste collection for grit alerts for crisis comms to show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6am for FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know,

33. Five fundamental rules of good Twitter

34. 1. Be A Social

35. 2. Be a Sharer

36. 3. Be Connected

37. 4. Be Timely

38. 5. Be Informative

40. Be social

41. @walsallwildlife

42. Be social @walsallwildlife

43. Be social @walsallwildlife

44. Be social @walsallwildlife

45. Be social

46. @walsallcouncil

47. Be social @hotelalpha9 “I’m about to go and give crime prevention advice to a victim of a large lead theft (from a building) What do you think I should tell them?”

48. Be social @hotelalpha9

49. Be a sharer

50. @monmouthshirecc

51. Be a sharer @ehodavid

52. Be a sharer @wmpolice

53. Be a sharer RE-TWEET

54. Be connected

55. @erdingtonfire

56. Be connected @natlibrariesday

57. Be timely

58. @pcstanlewmp “Walsall Police Station at 19.11 today. Look how not on fire it is. Very not on fire”

59. Be timely @wateraidamerica

60. Be timely @wmpolice

61. Be informative

62. @nhsdirect

63. Be informative @kirkleescouncil

64. Be informative @mehboobkhan

65. Be informative @walsallcouncil

66. Be informative @walsallmeetings

67. Be informative #nccourday

69. 44 5

70. 5 Be social

71. 44 5 Be social Be a Sharer

72. 44 5 Be social Be a Sharer Be Connected

73. 44 5 Be social Be a Sharer Be Connected Be Timely

74. 44 5 Be social Be a Sharer Be Connected Be Timely Be Informative

76. How not to do it...

82. Don’t be frightened to Innovate

83. @danslee

85. Creative Commons credits Blue http://www.flickr.com/photos/chiaralily/6014578532/sizes/l/in/photostream/ Mobile phone http://www.flickr.com/photos/xixidu/3125887432/ Sea http://www.flickr.com/photos/shaireproductions/3177024499/http://www.flickr.com/photos/shaireproductions/3177024499/ Telephone http://www.flickr.com/photos/archetypefotografie/4941547991/http://www.flickr.com/photos/archetypefotografie/4941547991/ Man on train http://www.flickr.com/photos/inoportuno/5746795053/http://www.flickr.com/photos/inoportuno/5746795053/ Cherries "D Sharon Pruitt" http://www.flickr.com/photos/pinksherbet/4854077644/ http://www.flickr.com/photos/pinksherbet/4854077644/ Clock face http://www.flickr.com/photos/erica_marshall/2096416037/sizes/l/in/photostream / http://www.flickr.com/photos/erica_marshall/2096416037/sizes/l/in/photostream / Crowd http://www.flickr.com/photos/rhysasplundh/5601642965/http://www.flickr.com/photos/rhysasplundh/5601642965/ Gritter jronaldlee.com Photo © 2010 J. Ronald Lee http://www.flickr.com/photos/jronaldlee/4385560875/J. Ronald Lee http://www.flickr.com/photos/jronaldlee/4385560875/ Notice board http://www.flickr.com/photos/danieldslee/6040018212/http://www.flickr.com/photos/danieldslee/6040018212/ Mobile with Twitter http://www.flickr.com/photos/danieldslee/5897611358/http://www.flickr.com/photos/danieldslee/5897611358/ Charles wikidemia commons licence www.la-moncloa.eswww.la-moncloa.es

86. Thank you Any questions? Dan Slee sleed@walsall.gov.uk www.danslee.wordpress.com Twitter: @danslee