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3. MARGY ELLIOTT Marketing & Communications Manager Columbia Technology Ventures NICOLE NAIR Senior Marketing Coordinator Office of Technology Management University of Illinois at Urbana-Champaign JEREMY STRATTON Director of Client Services and Content Strategy Nouvant

4. Technology Summaries Sell sheets Newsletters Event/tradeshow materials Inventor Summaries Faculty “brand” Social Media Preview Twitter writing basics Search Engine Optimization Strategies to use across channels

5.  Uses in addition to web postings ◦ Sell sheets ◦ newsletters ◦ Tradeshow materials ◦ Event materials ◦ Background material for press releases

6.  Timing ◦ When to write summaries ◦ When to post summaries  Who writes your summaries?  Which technologies get written up? ◦ How will you handle inventor portfolios

7. ◦ Don’t assume your readers are experts in the field ◦ Write for a broad audience and follow-up with technical details if requested ◦ Be conscious of statistics & information that will date your summary ◦ Don’t cut & paste from the disclosure or patent application ◦ Be a little careful when making quantitative claims about a market or industry

8. Written by commercialization analysts and communications interns. Designed by communications interns

10. Technology Summaries Sell sheets Newsletters Event/tradeshow materials Inventor Summaries Faculty “brand” Social Media Preview Twitter writing basics Search Engine Optimization Strategies to use across channels