1. TECHSEED ENTREPRENEUR PROGRAM 1 Value = Smart * (Team + Idea + Funding + Execution)  V = S * (T+I+F+E) Application Pack October 2011 Hamilton Sekino (ELE-88) Hamilton.sekino@gmail.com

2. Content 1. Team background and references 2. Entrepreneurship and leadership 3. Reason to become an entrepreneur and join TEP 4. Business plans 5. Application process 2

3. 1.Team Background and References Co-founder A background − Name: Xxx − Age: Xxx − Email: Xxx − Skype: Xxx − LinkedIn profile link: Xxx − Mobile number: Xxx − ITA course (AER, COMP, ELE, INFRA, MEC): Xxx − Year of graduation: Xxx − High School: Xxx − City of residence prior to ITA: Xxx − Groups and associations: Xxx − Awards: Xxx − Sources of additional income during ITA: Xxx − Any built web sites / mobile apps: Xxx − Contacts for references (please provide name and email address): Reference in university (a teacher for example): Xxx Reference in previous work (a supervisor for example): Xxx 3 Co-founder B background − Name: Xxx − Age: Xxx − Email: Xxx − Skype: Xxx − LinkedIn profile link: Xxx − Mobile number: Xxx − ITA course (AER, COMP, ELE, INFRA, MEC): Xxx − Year of graduation: Xxx − High School: Xxx − City of residence prior to ITA: Xxx − Groups and associations: Xxx − Awards: Xxx − Sources of additional income during ITA: Xxx − Any built web sites / mobile apps: Xxx − Contacts for references (please provide name and email address): Reference in university (a teacher for example): Xxx Reference in previous work (a supervisor for example): Xxx

4. 2.Entrepreneurship Traits [Co-founder A] Ability to create and sell an idea − What was the idea? − When and how was the idea generated? − Whom did you have to sell the idea to? − How did you sell the idea? Ability to execute an idea − What were the constraints and barriers of execution? − How did you overcome them? − How did you leverage your network and outside resources? Ability to learn and adapt − What have you learnt in the execution of the idea above? − How did you apply your learnings to change your strategy? 4

5. 2.Entrepreneurship Traits [Co-founder B] Ability to create and sell an idea − What was the idea? − When and how was the idea generated? − Whom did you have to sell the idea to? − How did you sell the idea? Ability to execute an idea − What were the constraints and barriers of execution? − How did you overcome them? − How did you leverage your network and outside resources? Ability to learn and adapt − What have you learnt in the execution of the idea above? − How did you apply your learnings to change your strategy? 5

6. 3.Reason to become an entrepreneur and join TEP Co-founder A − Why to become an entrepreneur? (in order of importance) Reason A Reason B Reason C Reason D Reason E − Why to join TEP? (in order of importance) Reason A Reason B Reason C Reason D Reason E 6 Co-founder B − Why to become an entrepreneur? (in order of importance) Reason A Reason B Reason C Reason D Reason E − Why to join TEP? (in order of importance) Reason A Reason B Reason C Reason D Reason E

7. 4.Business Plan Description [Part 1 of 3] Potential name of company: Xxx High level business description − What is the product/service?  Xxx − Who are the customers?  Xxx − What problem is the product/service solving to customers?  Xxx 7

8. 4.Business Plan Description [Part 2 of 3] Customer monetization model − How can the product/service extract revenues from customers?  Xxx − How much revenues can a customer generate per month? Xxx − Why would customers be willing to pay?  Xxx Customer acquisition model − How can potential customers can find out about the product/service?  Xxx − How can potential customers be converted to paying customers?  Xxx − How much is the cost of acquisition? Xxx 8

9. 4.Business Plan Description [Part 3 of 3] High level financials, timing, funding − Total revenues in years 1, 2, 3, 4 after launch?  Year 1: Xxx (in, 000 R$) Year 2: Xxx (in,000 R$)Year 3: Xxx (in,000 R$)Year 4: Xxx (in,000 R$) − Net income in years 1, 2, 3, 4 after launch?  Year 1: Xxx (in,000 R$) Year 2: Xxx (in,000 R$)Year 3: Xxx (in,000 R$)Year 4: Xxx (in,000 R$) − How much money and time to launch a beta product/service with limited functionality (Minimum Viable Product)?  Estimated capital required (C1): Xxx (in,000 R$)  Estimated time (T1): Xxx (in Months) − How much more money and time to adapt and validate monetization and acquisition models (Product Market fit)?  Estimated capital required (C2 in addition to C1): Xxx (in,000 R$)  Estimated time (T2 in addition to T1): Xxx (in Months) − How much money and time to reach break-even?  Estimated capital required (C3 in addition to C1 and C2): Xxx (in,000 R$)  Estimated time (T3 in addition to T1 and T2): Xxx (in Months) Status of business plan − Execution of business plan?  Just a business plan  Started development: [describe what has been done so far]  Reached an MVP: [describe what has been done so far]  Small Product Market fit: [describe what has been done so far]  Other: [describe what has been done so far] − Funding sources?  None  Self funded: [how much from each source]  Friends & Family: [how much from each source]  Angels / VCs : [how much from each source] 9

10. 5.Application process Package preparation and submission − Be brief and concise − English only − No additional pages required, fill out this application deck in ppt − In the business plan section, feel free to send an additional presentation with the business plan (but not required) − Email in case of any questions − Submit the package as an attachment to email by Nov-18 − Email: hamilton.sekino@gmail.com Follow up interviews and communications − Feedback on applications by Nov-25 − Communication to short-list of teams by Nov-25 via email with request for follow up interviews − Skype interviews by Dec-2 − Face to face interviews by Dec-9 − Communication to selected teams (up to 2) by Dec-16 TechSeed term sheet and kick-off − Term Sheet agreement with entrepreneur interns by Dec-23 − Kick off of TEP by Jan-6 10