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Published byPercival Miles Modified over 9 years ago
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REGATE S.A. Mobile Applications for Revenue Generation Increasing the ARPU George Markatatos CEO – REGATE S.A.
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Today’s Market Number of subscribers in a country is finite Number of businesses in a country is finite As a result: High competition in the B2B – Enterprise area Re-organisation of corporate customers
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Time to differentiate Traditionally telcos differentiate by: Sell new SIM cards Sell new services (data & voice) Provide discounts Provide faster networks and extended coverage It is the right time to differentiate by providing mobile applications for smartphones
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Enterprise Mobility Pioneer telcos use mobile applications on the cloud and via subscription models, including: Fleet Management MDM – Security eHealth/mHealth Applications Sales Force Automation (Regate) Field Service (Regate)
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SFA – Field Service SFA and Field Service differ from other mobile applications. They can help you: Penetrate customers affiliated with your competition Help upsell data Help sell smartphones and tablets Differentiate you in your market
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Client Retention Most importantly, these applications will help you retain your customers: Your competition is not offering this service Even if your competition offers SFA & Field Service, a lot needs to be done to switch: Re-implement ERP-Connectivity Train the mobile users (again!) Go through baby diseases …
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SFA & Field Service SFA & Field Service can offer to the end customer: Sales – Ordering Team Management (GPS, Routing) Stock/Warehouse Control Eye of the market (Competition, Merchandising) Field Technician Support
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What you can offer Depending on the market, and buyer power, you can offer: Private Label Product (e.g. Max Telecom Sales) Subscription Based (per month, per user) Custom Projects (Financing your business customers) Variety of mobile devices for all user needs
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REGATE S.A. Thank you for your attention
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