2. FISH BONE TECHNIQUE PRESENTED BY ASHA MATHEW – 03 ANKIT KANOJIA – 22 NIBHA NAIK - 35

3. Introduction In 1943, Dr. Kauro Ishikawa, a Japanese quality control statistician, invented the Fish Bone Technique. It is also called CAUSE AND EFFECT DIAGRAM and ROOT CAUSE ANALYSIS.

4. Fish Bone Diagram Develop Successful Marketing/brand Marketing Leaflet Activity Task 1 Task 2 Task 1 Task 2 When a Fish Bone diagram is constructed it resembles a skeleton of the fish 12th Nov Meet designer Activity

5. TASK INVOLVED IN CONSTRUCTING A FISH BONE DIAGRAM Define the problem Brainstorming Identify cause

6. CASE STUDY DROP IN SALES MANAGEMENT MACHINERYMATERIAL MANPOWER MARKET CONDITION LOW MAINTAINENCE OBSELETE TECHNOLOGY LACK OF PROPER RESEARCH AUTOCRATIC MANAGEMENT HIGH COST HIGH ATTRITION RATE UNSKILLED STAFF CHEAP IMPORTS COMPETITIONPOOR QUALITY METHODS MARKETING APPROACH

7. WHAT IS THE ROOT CAUSE ? ?

8. AUTOCRATIC BEHAVIOUR OF MANAGEMENT

9. WHEN TO USE ? To find the root cause Many possible causes Time consuming traditional approach Complicated problem

10. WHEN NOT TO USE ? Simple problem Small team size Communication problem Expert team

11. THANK YOU …..