1. Global Marketing in Firm Dr. Ananda Sabil Hussein

2.  International Program – 4th Floor E building  Tugaskuliah.febub@gmail.com Tugaskuliah.febub@gmail.com  @misterhussein  081234768883  http://Sabilfeb.lecture.ub.ac.id http://Sabilfeb.lect

3. Globalization vs Internationalization  Globalization – reflects the trend of firms buying, developing producing and selling products and services in most countries and region of the world  Internationalization – doing business in many countries of the worl but often limited to a certain region

4. Developing global marketing plan

5. LSEs vs SMEs

6. Strategic Formation Realized strategy = intended + unintended strategy

7. Learn from Lego

8. Stay or Go

9. ERPG framework  Ethnocentric  Regiocentric  Polycentric  Geocentric

10. GLOCAL Global + Local = GLOCAL

11. Global Integration and Market Responsiveness  McDonald’s Glocal strategy

12. Forces for Global Integration  Removal of trade barriers  Global account customers  Relationship Management  Standardized wordwide technology  Worldwide market  Global village

13. Forces for market responsiveness  Cultural differences  Regionalism  Deglobalization : McDonadization and Coca-Colonization

14. International Competitive Advantage

15. Pocoyo – upstream and downstream cooperation

16. Information Business and Virtual Value Chain  The use of information in creating value  Managing risks  Reducing cost  Offering products and services  Inventing new products

17. Q&A