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Published byArchibald Weaver Modified over 9 years ago
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Director of Sales Mr. Randy Chandler
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FY 2007 WW sales $5.538B –+2.2% Case lot sale results –May 1.8% increase PY –September $13.8M, 10% increase PY Europe - 9.6% East - 2.7% West - 6.8% FY 2007 WW sales $5.538B –+2.2% Case lot sale results –May 1.8% increase PY –September $13.8M, 10% increase PY Europe - 9.6% East - 2.7% West - 6.8% Where We Have Been
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Perishables accounted for 87 of DeCA’s 124 million dollar gain in FY 2007 70% of the Agency’s gain with 42% of the Agency’s sales Perishables accounted for 87 of DeCA’s 124 million dollar gain in FY 2007 70% of the Agency’s gain with 42% of the Agency’s sales Where We Have Been
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Summer Club Pack Sales +$29 million –22% increase Quarterly program to include seasonal club pack opportunities Promotes dialogue Maintain the “Treasure Hunt” Summer Club Pack Sales +$29 million –22% increase Quarterly program to include seasonal club pack opportunities Promotes dialogue Maintain the “Treasure Hunt” Where We Have Been
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1. Fort Bragg (09)* 3. Anderson (90) 5. Travis (16) 7. Miramar (11) 9. Orote (89) 1. Fort Bragg (09)* 3. Anderson (90) 5. Travis (16) 7. Miramar (11) 9. Orote (89) 2. Nellis AFB(17) 4. Fort Lewis(07) 6. Anchorage (24) 8. Jacksonville(13) 10. McChord (06) 2. Nellis AFB(17) 4. Fort Lewis(07) 6. Anchorage (24) 8. Jacksonville(13) 10. McChord (06) Top 10 Club Pack Stores *Number in Parentheses Represents Store Sales Rank in DeCA Where We Have Been
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40 non-edible category reviews accomplished since January –13.7% reduction in total SKUs –10.6% reduction in K-1 SKUs 14 edible category reviews accomplished since January –12.7% reduction in total SKUs –12.5% reduction in K-1 SKUs 40 non-edible category reviews accomplished since January –13.7% reduction in total SKUs –10.6% reduction in K-1 SKUs 14 edible category reviews accomplished since January –12.7% reduction in total SKUs –12.5% reduction in K-1 SKUs Where We Have Been
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Million CFL bulb goal in FY 2008 Reusable green bags Organics = healthy growth! Green clean products Recycled products Million CFL bulb goal in FY 2008 Reusable green bags Organics = healthy growth! Green clean products Recycled products Environmental Focus Areas
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Continue to share all review results with all participants Significant reduction in number of reviews Allow time for implementation and evaluation of prior reviews Standardized format –Specific actions and goals Continue to share all review results with all participants Significant reduction in number of reviews Allow time for implementation and evaluation of prior reviews Standardized format –Specific actions and goals Where We Are Going
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Expansion of “Store of the Future” concepts into future resets Costs for each concept estimated Greatest payback potential – Power Aisle Premium in-line candy rack –Implement in 11 stores Measure impact on total category Expansion of “Store of the Future” concepts into future resets Costs for each concept estimated Greatest payback potential – Power Aisle Premium in-line candy rack –Implement in 11 stores Measure impact on total category Where We Are Going
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Review allocation of space within the box –Analysis by category and segment Missing opportunities –Recurring out of stocks –New categories –New consumer directions Maintain days of supply Review allocation of space within the box –Analysis by category and segment Missing opportunities –Recurring out of stocks –New categories –New consumer directions Maintain days of supply Where We Are Going
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One size does not fit all Future assortments to be strategically aligned Demographic influence on assortment –Regional influences –Installation mission = specific demographic –Cognizant of distributor partner One size does not fit all Future assortments to be strategically aligned Demographic influence on assortment –Regional influences –Installation mission = specific demographic –Cognizant of distributor partner Where We Are Going
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Promotional Planning –Look long term Sales & savings targets –What is the expectation –Impact on the benefit Display ready –Pallets –Cases Promotional Planning –Look long term Sales & savings targets –What is the expectation –Impact on the benefit Display ready –Pallets –Cases Where We Are Going
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Elevate perishable promotions, to include more Manager’s Specials and Power Buys Cross merchandising opportunities with road shows and farmers markets More focus on frozen food promotions Elevate perishable promotions, to include more Manager’s Specials and Power Buys Cross merchandising opportunities with road shows and farmers markets More focus on frozen food promotions Where We Are Going
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Expanding seafood road shows to all locations Expanding fresh sushi Potential use of end caps to feature frozen and chilled foods in stores with no display areas New $60 million bagged salad program Meat and produce ads in base papers Expanding seafood road shows to all locations Expanding fresh sushi Potential use of end caps to feature frozen and chilled foods in stores with no display areas New $60 million bagged salad program Meat and produce ads in base papers Where We Are Going
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Front end racks –Preliminary meeting underway Increase in beverage coolers –Design selection November –Roll out January 2008 Front end racks –Preliminary meeting underway Increase in beverage coolers –Design selection November –Roll out January 2008 Where We Are Going
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