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A.M.I. TVA / TOA System. What do we have on hand? A proprietary sling implant technology competition would like to have! A proprietary technology with.

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Presentation on theme: "A.M.I. TVA / TOA System. What do we have on hand? A proprietary sling implant technology competition would like to have! A proprietary technology with."— Presentation transcript:

1 A.M.I. TVA / TOA System

2 What do we have on hand? A proprietary sling implant technology competition would like to have! A proprietary technology with proven long term results! A proprietary technology which work on patients where a previoulsy implanted competitive product has failed! A proprietary technology which comes for a very competitive price….which offers our partners in most markets an excellent Gross Margin opportunity! The best Tunneling Instrument Technology, which is currently available in the market! Who can ever stop you and us to become successful in this market ? To become market leader in your country within the next 3 years? There is a window of opportunity open right now………as long as the big companies in this market are struggling with restructuring their URO/GYN businesses……..let’s take advantage of it and put a strong activity plan for the 1 st. Semester of 2014 behind TVA_TOA & MPS Implants! You will love the otcome!

3 A.M.I. TVA / TOA System & A.M.I. MPS Slings FeatureBenefit A.M.I. TVA & TOA - the only adjustable slings in the market which make post-op sling tension adjustments possible towards cranial & caudal! Enhances patient outcome and allows a reduced failure rate when compared to all sling implants available today. Proprietary sling technology, which facilitates easy post-op adjustment of tension towards cranial & caudal! Reduces the 10 to 20% complication rate reported after TVT or TOT Procedures, when it comes to post op urinary retention or SUI recurrency! Proprietary sling technology, which facilitates easy post-op adjustment of tension towards cranial & caudal! The perfect sling implant applied on patients who underwent previous pelvic floor surgery, such as hysterectomies, vaginal repair or any type of prolapse procedure!

4 FeatureBenefit Large pore mesh with limited elasticity in longitudinal direction! Enhances fast tissue ingrowth and facilitates perfect sling tension adjustment intra - & postoperatively. Monofilament Polypropylene Mesh, with large pores! Polypropylene Mesh used since 40 years in surgery in soft tissue repair procedures, proven biocompatability enhances safety of young patients! Polyethylene Introduction Sleeves!Facilitating smooth & flat fashioned implantation of sling for better healing and less risk of postop bleeders. Reusable, easy to clean Stainless Steel Tunnelers of various types! Versatile, cost effective system for all type of sling procedures – TVA and / or TOA! A.M.I. TVA / TOA System & A.M.I. MPS Slings

5 FeatureBenefit A.M.I.™ MPS Implant, without tension adjustment sutures, but providing a large pore, introduction sleeve protected, non elastic, monofilament polypropylene sling. MPS = Multi Purpose Sling! The perfect, cost effective implant, when surgeon does not expect the need for postoperative tension adjustments! A.M.I™ Set of Stainless Steel Tunnelers, consists of - Straight bended needles (TVA & MPS Slings) - Helical right & left Tunneles (TOA & MPS Slings) - Circular Tip Tunneler or Universal Tunneler (TOA & MPS Slings) Cost effective, versatile and easy to handle System of Tunneler with Universal Connection System to all A.M.I.™Sling Implants! Perfect tactile feeling for process of tissue tunneling! A.M.I. TVA / TOA System & A.M.I. MPS Slings

6 Probes Dr. Jones, in your opinion, what causes the 10 to 20% complication rate – like urinary retention or remaining urinary incontinence after TVT and TOT Sling Procedures? Dr. Jones, you running a wellknown center in this area, you do see a lot of complicated case, sometimes referred to you after previous surgery was done in a different place……. what about a new TVT & TOT Sling technology, which facilitates easy postop adjustments of the sling tension towards cranial and caudal up to the 5th. Post day, without requiring a new surgical procdure in case of presence of urinray retention or insufficient urinary continence? Dr. Jones, how many of your TVT & TOT patients have had previous pelvic floor surgery? A.M.I. TVA / TOA System & A.M.I. MPS Slings

7 CountrySlings Implanted / year Average Retail Price / Sling Business Potential at 2% market share Business Potential at 5% market share Business Potential at 15% market share Austria3.000300,-18.000,-45.000,-135.000,- Switzerland3.000380,-22.800,-57.000,-171.000,- Benelux12.000300,-72.000,-180.000,-540.000,- Italy15.000250,-75.000,-187.500,-562.500,- France18.000160,-57.600,-144.000,-432.000,- Germany30.000160,-96.000,-240.000,-720.000,- Czech2.000280,-11.200,-28.000,-84.000,- Poland3.000280,-16.800,-42.000,-126.000,- UK15.000300,-90.000,-225.000,-675.000,- Total EUROPE 180.000280,-1.008.000,-2.520.000,-7.560.000,- A.M.I. TVA / TOA System & A.M.I. MPS Slings

8 CountrySlings Implanted / year Average Retail Price / Sling Business Potential at 2% market share Business Potential at 5% market share Business Potential at 15% market share Middle East / Africa 20.000280,-112.000,-280.000,-840.000,- Latin America 30.000320,-192.000,-480.000,-1.440.000,- Canada15.000280,-84.000,-210.000,-630.000,- Asia / Pacific Rim 150.000220,-660.000,-1.650.000,-4.950.000,- Rest of World, excl. USA 215.000250,-1.075.000,-2.687.500,-8.062.500,- Europe180.000280,-1.008.000,-2.520.000,-7.560.000,- Total World395.000260,-2.054.000,-5.135.000,-15.405.000,- A.M.I. TVA / TOA System & A.M.I. MPS Slings

9 Why a challenge? many competitors participating in a mature, established market! you will have to fight against established long term customer – seller relations! Big competitors like Gynecare, AMS, BARD….practice active customer relation management! Why an opportunity? we bring true innovation to this established market? we offer the only solution for perfect treatment of difficult patients? we have YOU, as our ambassador in front of our customers – YOU will beat competition! A.M.I. TVA / TOA System & A.M.I. MPS Slings Summary & Sales Strategy

10 Show the product to ALL GYN and UROLOGY Surgeons in your territory! They are ALL prosepcts! Go for the difficult cases first! Scrub, Scrub, Scrub the first cases! Take advantage of A.M.I.‘s training centers for surgeons & invest in training of your prosepcts! Always talk to both departments if present in a hospital GYN & UROLOGY! Set your own targets! Find out how many sling procedures are done in your territory / year and set your own _ market share target for upcoming quarters! Create 1 new user / quarter and see your business growing – Qtr. By Qtr! Good Luck & Happy Selling! A.M.I. TVA / TOA System & A.M.I. MPS Slings Summary & Sales Strategy


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