1. Learning Modules (Chapters) 20, 21, 22 Pages 303 - 338

2. Learning  Learning  relatively permanent change in an organism’s behavior due to experience

3. Association  We learn by association  Our minds naturally connect events that occur in sequence  Associative Learning  learning that two events occur together  a response and its consequences

4. Association  Learning to associate two events Event 1Event 2 Sea snail associates splash with a tail shock Seal learns to expect a snack for its showy antics

5. Classical or Pavlovian Conditioning  We learn to associate two stimuli

6. Operant Conditioning  We learn to associate a response and its consequence

7. Classical Conditioning  Ivan Pavlov  1849-1936  Russian physician/ neurophysiologist  Nobel Prize in 1904  studied digestive secretions

8. Pavlov’s Classic Experiment Before Conditioning During ConditioningAfter Conditioning UCS (food in mouth) Neutral stimulus (tone) No salivation UCR (salivation) Neutral stimulus (tone) UCS (food in mouth) UCR (salivation) CS (tone) CR (salivation)

9. Classical Conditioning  Pavlov’s device for recording salivation  Pavlov Video

10. Classical Conditioning  Classical Conditioning  organism comes to associate two stimuli  a neutral stimulus that signals an unconditioned stimulus begins to produce a response that anticipates and prepares for the unconditioned stimulus

11. Classical Conditioning  Unconditioned Stimulus (UCS)  stimulus that unconditionally--automatically and naturally--triggers a response  Unconditioned Response (UCR)  unlearned, naturally occurring response to the unconditioned stimulus  salivation when food is in the mouth

12. Classical Conditioning  Conditioned Stimulus (CS)  originally irrelevant stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response  Conditioned Response (CR)  learned response to a previously neutral conditioned stimulus

13. Classical Conditioning  Acquisition  the initial stage in classical conditioning  the phase associating a neutral stimulus with an unconditioned stimulus so that the neutral stimulus comes to elicit a conditioned response  in operant conditioning, the strengthening of a reinforced response

14. Classical Conditioning  Extinction  diminishing of a CR  in classical conditioning, when a UCS does not follow a CS  in operant conditioning, when a response is no longer reinforced

15. Classical Conditioning  Spontaneous Recovery  reappearance, after a rest period, of an extinguished CR  Generalization  tendency for stimuli similar to CS to elicit similar responses  Altoid

16. Classical Conditioning  Discrimination  in classical conditioning, the learned ability to distinguish between a CS and other stimuli that do not signal a UCS  Big Bang Video

17. Behaviorism  John B. Watson  Baby Albert Handout  Baby Albert Video

18. Nausea Conditioning in Cancer Patients UCS (drug) UCR (nausea) CS (waiting room) CS (waiting room) CR (nausea) UCS (drug) UCR (nausea)

19. Operant Conditioning  Operant Conditioning  type of learning in which behavior is strengthened if followed by reinforcement or diminished if followed by punishment  Law of Effect  Thorndike’s principle that behaviors followed by favorable consequences become more likely, and behaviors followed by unfavorable consequences become less likely

20. Operant Conditioning vs. Classical Conditioning  Operant Conditioning involves voluntary actions! Rolling over, playing dead, Retrieving the newspaper. Navy pigeons.  Classical Conditioning involves involuntary actions! Salivating, blinking, feeling sick. Shock baby in hospital.

21. Operant Conditioning  B.F. Skinner (1904-1990)  elaborated Thorndike’s Law of Effect  developed behavioral technology

22. Operant Chamber  Skinner Box  chamber with a bar or key that an animal manipulates to obtain a food or water reinforcer  contains devices to record responses  Chinatown Chicken

23. Operant Conditioning  Reinforcer  anything that strengthens the behavior it follows (scooby snacks, trophies, good grades, high fives)  Shaping  operant conditioning procedure in which reinforcers guide behavior toward closer approximations of a desired goal  Skinner Video

24. Operant Conditioning

25. Principles of Reinforcement  Primary Reinforcer  innately reinforcing stimulus  i.e., satisfies a biological need – food, water, sleep.  Conditioned Reinforcer  stimulus that gains its reinforcing power through its association with primary reinforcer  secondary reinforcer – ex. Money (just paper)

26. Schedules of Reinforcement  Continuous Reinforcement  reinforcing the desired response each time it occurs  Partial (Intermitent) Reinforcement  reinforcing a response only part of the time  results in slower acquisition  greater resistance to extinction  Ex. If you throw a tennis ball to two dogs.  Changing Behavior With Operant Conditioning Video

27. Schedules of Reinforcement  Fixed Ratio (FR)  reinforces a response only after a specified number of responses  Ex. $5 for every 3 bushels of apples

28. Schedules of Reinforcement  Variable Ratio (VR)  reinforces a response after an unpredictable number of responses  Ex. gambling (slot machines), fishing  very hard to extinguish because of unpredictability

29. Schedules of Reinforcement  Fixed Interval (FI)  reinforces a response only after a specified time has elapsed  Ex. Getting paid every two weeks.

30. Schedules of Reinforcement  Variable Interval (VI)  reinforces a response at unpredictable time intervals  Ex. pop quiz  Give a pop quiz  Give a pop quiz

31. Punishment  Punishment  aversive event that decreases the behavior that it follows  powerful controller of unwanted behavior  Use of Reinforcement and Punishment Video

32. Punishment

33. Cognition and Operant Conditioning  Cognitive Map  mental representation of the layout of one’s environment  Example: after exploring a maze, rats act as if they have learned a cognitive map of it  Feedback  Two demos on feedback Drawing shapes with no feedback and tennis ball toss

34. Cognition and Operant Conditioning  Overjustification Effect  the effect of promising a reward for doing what one already likes to do  the person may now see the reward, rather than intrinsic interest, as the motivation for performing the task

35. Cognition and Operant Conditioning  Intrinsic Motivation  Desire to perform a behavior for its own sake and to be effective  Extrinsic Motivation  Desire to perform a behavior due to promised rewards or threats of punishments

36. Observational Learning  Observational Learning  learning by observing others  Alda Videos (Monkey See Monkey Do #80 & Octopus #81)  Modeling  process of observing and imitating a specific behavior  Bandura’s Bobo Dolls  Prosocial Behavior  positive, constructive, helpful behavior  opposite of antisocial behavior  http://www.youtube.com/watch?v=frpp6DjCaJU&safety_mod e=true&persist_safety_mode=1 http://www.youtube.com/watch?v=frpp6DjCaJU&safety_mod e=true&persist_safety_mode=1 http://www.youtube.com/watch?v=frpp6DjCaJU&safety_mod e=true&persist_safety_mode=1

37. Learned Helplessness Learned Helplessness –The hopelessness and passive resignation learned when an animal or human is unable to avoid repeated aversive events. Expectancies If you think you are able to learn or accomplish something, you will. If you think you can’t, you won’t.