2. Athletics Public Relations At Notre Dame Sports Information, Media Relations -- and all their variations

3. Pre-Game Thoughts Understand Notre Dame -- as conservative as it gets No signage in football or basketball We’re spoiled (since Rockne) -- ticket sales for football and basketball never an issue -- no issues with exposure in football and basketball Last NCAA Div. I school to hire full-time promotions professional MBA student with $10,000 budget All that changed with success of Olympic sports

4. The Basics Lots of names for it -- sports publicity, sports information, media relations, public relations, public affairs, promotions Old background -- mostly journalism and communications (especially print), writing is key New background -- business and law Old school items -- media guide, press releases, schedule cards, statistics New school items -- und.com, video, e-mail, texting, facsimile (blast fax), annual report Old and new -- availability, internal communications

5. The Audiences Local, regional, national, international Media (print/electronic) Fans, alumni, subway alumni Current parents, athletes Prospective students and student- athletes

6. The Basic Challenges 26 sports, 700 athletes National schedules, national recruiting What does it take for Johnny Jones to be an All-American in Sport X? Promotions -- put people in the seats Television/broadband -- ESPNU, CSTV, und.com (stream live games) Old-school challenge to prove there’s more to Notre Dame than football

7. The New und.com Typical print-based entity 13 hours of football programming It’s our commercial zone Stream live games, weekly press conferences and features (every student- athlete), post-game press conferences, recruiting, coaches’ shows (audio/video), event/season preview shows, post-practice interviews

8. Issues for und.com NBC football rights (games? web?) BIG EAST (live streaming home non- conference men’s basketball in 2007-08) CSTV, ESPNU (also BIG EAST) WHME Olympic events plus coach’s shows in women’s hoops, baseball, soccer Comcast Local (Detroit-based, no pros) Post-’01 NCAA women’s hoops = $7,000 per game

9. More Issues for und.com Budget -- ad sales (NDSP) Staffing -- lots of events (Jack Nolan) Student/FTT options -- production, etc. Motivation for football vs. 25 other sports Image of programs Hard-wired or wireless at site Conflicts with multiple events

10. ... In Times of Crisis Probation/”Tarnished Dome” Coaching Changes -- MacLeod, Davie, Willingham, O’Leary No press conference -- individual interviews with Frs. Beauchamp, Malloy Credibility at stake Campus culture -- Residence Life -- education of media

11. The Strategy Annual report --- much more corporate climate through Team ND Monthly Kevin White breakfasts Brady Quinn -- Heisman campaigns (Tim Brown context) Relationships with media -- call us before you write something Strategic availability (Willingham/Weis) Survey of football media