1. The Press University Foundation Course

2. Presentation focus British Newspapers

3. Presentation Overview Overview of national newspapers Differences in Style Bias Circulation

4. Brainstorm: which British newspapers do you know? The Times The Guardian The Daily Telegraph The Financial Times The Independent The Observer Daily Express Daily Mail The Mirror The Sun The News of the World

5. What do you know about British newspapers? National – Heavyweights The Times The Guardian The Daily Telegraph The Financial Times The Independent The Observer

6. National – Mid-Market Daily Express Daily Mail

7. What do you know about British newspapers? National – Red-Tops The Mirror The Sun The News of the World

8. Differences in Style The Front Page BroadsheetTabloid

9. Differences in Style The Front Page BroadsheetTabloid Language Photos Typeface Scale Colour Design

10. Bias Very often, the same story will be presented in completely different ways by different newspapers… Important questions: Is the newspaper presenting the whole story? Whose voice are we hearing? (who owns the newspaper?) How is the news presented to its readers? Does any of this influence how we feel about the news?

11. Bias The Daily Telegraph The Daily Telegraph is well-known for it’s strong right-wing (conservative) outlook. “The common perception of it is still as a paper read by retired colonels in south-east English villages” British Newspapers Online, www.britishpapers.co.uk

12. Bias the guardian  Left-of-centre  Traditional supporter of the Labour Party  “…a favourite with students, teachers, social workers…It’s generally pro-European, pro- welfare state, pro-civil rights” British Newspapers Online, www.britishpapers.co.uk

13. Bias The Daily Mail A right-wing paper for the middle-classes, hated by Guardian readers for it’s anti-Europe, anti-immigration, anti-liberal position. Strong supporter of the Conservative Party. “Articles tend to be written in one of two tones – either sycophantic praise of the lifestyles of middle-class role models..., or (more usually) moral outrage at the ever-increasing wickedness…of the modern world.” British Newspapers Online, www.britishpapers.co.uk

14. Bias THE SUN POPULIST SENSATIONAL HEADLINES PAGE THREE STUNNERS Supported The Conservatives in 1980s and early 1990s (Thatcher to Major) Switched support to New Labour in 1997 (Blair)

15. National Newspaper Circulation The Biggest Daily is… The Sun 3,060,447 The Second Biggest is… The Daily Mail 2,184,165

16. National Newspaper Circulation The Biggest Quality Paper is… The Daily Telegraph 843,196 In comparison, The Guardian… 354,272

17. National Newspaper Circulation The Biggest Sunday Paper is… The News of the World 3,138,782 In comparison, The Observer… 455,130 Source for Circulation figures: The Guardian, 10 th November 2008