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Published byHillary Chandler Modified over 9 years ago
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What is it?
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Is the readiness to perceive something in accordance to what we expect it to be. Expectancy can influence perception in the following ways: Context Motivation Emotional State Past experience Cultural factors
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Refers to the setting or environment in which a perception is made. Imagine you see a bright light flash across the sky that has a tail streaking behind it. How would you interpret this stimulus in: Outback central Australia? A war zone? A ship at sea? Melbourne’s Yarra River on New Year’s Eve?
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Refers to processes within us which activate behaviour that is directed towards achieving a particular goal. Opposing football fans will often perceive two different events of one action. For example the difference between “holding the man” and “holding the ball”.
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How we are feeling can influence the way we perceive visual information. For example a child who is afraid of being in a darkened bedroom may interpret a shadow of their dressing gown hanging on the back of a door as a ghost.
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Refers to our personal experiences throughout life, this includes everything learned by experience, both intentionally and unintentionally.
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Refers to the influence of culture and way of life on the way we perceive visual information. For example before the people of Malawi had been exposed to photographs they were unable to perceive a dog from a black and white photograph.
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