1. v v USABILITY 30 April 2014

2. UX Team of One Basic question: who are your core audience, what do they need, and what do they want to accomplish? Share data and use other people’s data Choose areas of focus Focus on actionable results

3. Analytics and User Experience Analytics is not always the right tool, but what can it do? 3 modes: redesign, optimization, maintenance What would you change if you knew the answer to your question? Most analytics can be read in at least two ways Provide context for your data

4. Wireframing and Prototyping Test early, iterate often What can prototypes help you test? Low-fidelity wireframes and prototypes are cheap. Users want to know they can influence your decisions.

5. Mobile Websites and Apps What’s the difference between a mobile website and an app? Why does this matter? Who are your mobile users? Prioritize content, restrict data entry. Simplify your task flow

6. v v Thank you! Elizabeth Yalkut eg2234@columbia.edu columbia.edu/~eg2234 30 April 2014