1. America Needs Baldrige! Larry Potterfield Founder and CEO

2. Please Accept My Apology

3. Why Baldrige? Consistent, high-quality service Sustainability Management framework

4. From an organizational perspective 15-Point Leadership Checklist Leadership

5. About MidwayUSA Family-owned, established 1977 Catalog and internet sporting goods retailer 350 employees 100,000 products 700 vendors 1.7 million packages in 2009

6. Vision – “To be the best-run…” Vision To be the best-run business in America for the benefit of our Customers

7. Company Goals Customer Satisfaction Employee Satisfaction Vendor Satisfaction Shareholder Satisfaction

8. Goal Performance Customer Satisfaction Employee Satisfaction Vendor Satisfaction Shareholder Satisfaction 93% 82% 95% 100%

9. The Leadership Checklist

10. 1.Accept and adopt the Baldrige criteria The Leadership Checklist

11. 1.Accept and adopt the Baldrige criteria 2.Learn the Baldrige criteria The Leadership Checklist

12. 1.Accept and adopt the Baldrige criteria 2.Learn the Baldrige criteria 3.Set a grand vision The Leadership Checklist

13. Values Organizational ValuesPersonal Values Organizational Values 1.Visionary Leadership 2.Customer-Driven Excellence 3.Organizational and Personal Learning 4.Valuing Employees and Partners 5.Agility 6.Focus on the Future 7.Managing for Innovation 8.Management by Fact 9.Societal Responsibility 10.Focus on Results and Creating Value 11.Systems Perspective Personal Values - Code of Conduct 1.A high level of integrity and honesty at all times 2.Respect for all stakeholders 3.Strict adherence to all laws, regulations and Company policies 4.Fairness in all dealings 5.Loyalty to the Company and coworkers 6.Candor with respect 7.Teamwork through participation 8.Conduct worth of your trust and confidence 9.Friendly, helpful and courteous behavior 10.The promotion of safety through actions and instructions

14. Mission Statement

15. 1.Accept and adopt the Baldrige criteria 2.Learn the Baldrige criteria 3.Set a grand vision 4.Determine key processes 5.Determine key stakeholders 6.Determine key stakeholder requirements 7.Set organizational goals 8.Establish key measures 9.Strategic planning The Leadership Checklist

16. 1.Accept and adopt the Baldrige criteria 2.Learn the Baldrige criteria 3.Set a grand vision 4.Determine key processes 5.Determine key stakeholders 6.Determine key stakeholder requirements 7.Set organizational goals 8.Establish key measures 9.Strategic planning 10.Communication plan The Leadership Checklist

17. 1.Accept and adopt the Baldrige criteria 2.Learn the Baldrige criteria 3.Set a grand vision 4.Determine key processes 5.Determine key stakeholders 6.Determine key stakeholder requirements 7.Set organizational goals 8.Establish key measures 9.Strategic planning 10.Communication plan 11.Review results 12.Accountability 13.Legal, ethical and regulatory compliance 14.Identify key communities 15.Support key communities The Leadership Checklist

18. EverytownUSA – Community of Excellence Baldrige Performance Excellence Group You gotta join us!

19. America Needs Baldrige! Larry Potterfield Founder and CEO