1. International Congress and Convention Association ICCA Data Workshop Seville 07 July 2005 iccaworld.com

2. ICCA DATA Workshop Corporate Database Programme 1. Contents 2. Criteria 3. No. of Leads 4. Sources 5. Demonstration Corporate Database Online

3. ICCA DATA Workshop Corporate Database 1. Corporate Database Contents Profile of a meeting planner instead of a meeting Profile contains valuable marketing information Operational since Oct. 1997 Companies based mainly in European and Asian countries Meetings held outside own country all over the world Profiles no older than 1,5 years!

4. ICCA DATA Workshop Corporate Database 2. Corporate Database Criteria Corporate Meeting Planner must be responsible for meetings that: are held outside the meeting planners own country attract a minimum of 20 participants

5. ICCA DATA Workshop Corporate Database 3. No. of Leads 1,200Meeting Planners 25,000Events

6. ICCA DATA Workshop Corporate Database 4. Sources Two researchers (HO & AP) Direct (e-)Mailings with links to online questionnaires and also: Sharing profiles with ICCA members (“Report an update”) Lists of trade shows (EIBTM, Confex, IMEX etc.) and trade magazines

7. ICCA DATA Workshop Corporate Database 5. Demonstration Corporate Database Online Demonstration

8. iccaworld.com

11. ICCA DATA Workshop Corporate Database Free Text Search Searches on Keywords in the following text fields: Company Name & Contact Name Post- and Visit Address Homepage & Email Address Type of Industry Remarks

12. iccaworld.com Company & Contact Criteria Event Criteria

13. ICCA DATA Workshop Corporate Database Company & Contact Criteria

14. ICCA DATA Workshop Corporate Database Event Criteria Potential Meeting Planners

15. ICCA DATA Workshop Corporate Database When updated/added?

16. ICCA DATA Workshop Corporate Database Result Buttons

17. ICCA DATA Workshop Corporate Database Output & Navigation Buttons

18. iccaworld.com Show profiles Full

19. ICCA DATA Workshop Corporate Database Navigation Buttons Show profiles Full

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21. ICCA DATA Workshop Corporate Database Company Details

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23. ICCA DATA Workshop Corporate Database Meetings Details

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25. ICCA DATA Workshop Corporate Database Participants Details

26. iccaworld.com Show profiles Full (bottom of page)

27. ICCA DATA Workshop Corporate Database Destinations & Venues Used

28. iccaworld.com Show profiles Full (bottom of page)

29. ICCA DATA Workshop Corporate Database External Agencies used

30. iccaworld.com Show profiles Full (bottom of page)

31. ICCA DATA Workshop Corporate Database References & Branch/Industry

32. ICCA DATA Workshop Corporate Database Let’s make a selection! I’m a convention centre based in Spain. I want to have the potential meeting planners that organise meetings in Spain with at least 100 participants

33. iccaworld.com Selection Criteria

34. iccaworld.com Demonstration

35. ICCA DATA Workshop Corporate Database Destinations- Europe

36. Questions 1a) How many meeting planners organise meetings in Spain ? b) How many of those meeting planners are working in all different types of service industries and make use of a PCO ? ICCA DATA Workshop Corporate Database

37. 2a) Who is the contact person of Toyota Marketing Europe ? How many meetings does he/she organise that last longer than 1 day ? b) What’s the email address of the second contact ? ICCA DATA Workshop Corporate Database

38. 3a) How many external agencies in the corporate database organise meetings in the UK and can handle 100 participants or more ? b) From those meeting planners how many are based in the UK and make use of a DMC ? ICCA DATA Workshop Corporate Database

39. 4) Find the meeting planners that can be of interest for you………. ICCA DATA Workshop Corporate Database

40. Any Questions ? iccaworld.com