1. by Dominic Erhart Viktor McSohm Simon Metzler

2. Content General Information How it works History World-wide expansion Food-usage in the UK Working Conditions Criticism

3. General information World's biggest fast-food chain ~31.000 restaurants More than 100 countries ~20.000.000.000$ sales in 2005 ~54.000.000 customers per day Main-sales in USA, Germany, France and Great Britain

4. How it works Franchising brand Restaurant = business for its own Concern sells food & licence to open a restaurant Profit of good restaurants No losses of bad going restaurants

5. History Founded in 1940 by Dick and Mac McDonald „Speedee Service System“ in 1948 Ray Kroc in 1955 in Illinois Partnerships with –Coca Cola Company –Disney

6. World-wide expansion USA: –cheap, inferior and unhealthy meal –50% inhabitants are 3 car-minutes away China & Russia: –status symbol –admired for its atmosphere and cleanliness –1st McDonalds in Russia: 1990 in Moscow

7. World-wide expansion

8. Food-usage per year in the UK 32.000 tons of beef 21.500 tons of chicken 86.000 tons of potato products 7.250 tons of cheese 100.000.000 eggs 667.000.000 buns 42.000.000 litres of milk shakes and sundae

9. Working Conditions Now better than in the past Usually minimum-wage Long work shifts Standards have to be fulfilled Highest position: restaurant leader Not really better pay → no future-safe career

10. Criticism Food –Much fat and sugar –(chemical) additions –Source of meat and fish Working conditions Damage of the environment –Waste of the products –Clearing of the rainforest

11. Criticism Children as primary marketing group –Happy meals –Ronald McDonald –Children-birthdays at McDonald‘s Globalisation Protection of their trademarks and copyrights

12. THX for your attention… …any questions?