1. REMCamp 2014 CRAIGSLIST TEMPLATE A publication of 30 Join www.REMCamp.com

2. Craigslist Plan Complete your Craigslist Template right now! Download the Craigslist Guide at: http://remcamp.com/start/craigslist

4. Set Up Your Craigslist Plan Index 1 2 3 4 Create a Craigslist Sales Funnel Create Craigslist Ads Follow Craigslist Fundamentals

5. Add Headline, Photos, Description & Contact Details Index 5 6 7 8 Create a Craigslist Budget Commit to Review Add Calls To Action and Lead Capture

6. Craigslist is a popular free (but time consuming) real estate advertising channel

7. Gone Vanilla Craigslist has gone vanilla with no clickable images or links and fewer opportunities to convert leads Zig When Others ZagOther Classified Sites

8. Guidelines Craigslist has gone vanilla with fewer opportunities to convert leads

9. Craigslist Fundamentals It’s free (but time consuming) The latest ads go to the top and you can’t buy the top ad Only active listings (don’t have to be yours) The list of “don’ts” exceed the list of “do’s”

10. Ad Campaign DESIGN & CREATIVE PUBLISH TO CRAIGSLIST PHOTO, PHONE, URL & TEXT GET PROSPECT S TO CONTACT YOU CONVERT PROSPECTS TO CLIENTS

11. Area Housing Search Craigslist has gone vanilla with fewer opportunities to convert leads

12. Ben Kinney Listings Craigslist has gone vanilla with fewer opportunities to convert leads

13. Open House Craigslist has gone vanilla with fewer opportunities to convert leads

15. Contact Details Under Photo Craigslist has gone vanilla with fewer opportunities to convert leads

16. Updated Listing Craigslist has gone vanilla with fewer opportunities to convert leads

17. Headline Craigslist has gone vanilla with fewer opportunities to convert leads

18. Gallery View Craigslist has gone vanilla with fewer opportunities to convert leads

19. Branded Craigslist has gone vanilla with fewer opportunities to convert leads

20. No Price, Website Link, Info Hotline Craigslist has gone vanilla with fewer opportunities to convert leads

21. CTA with an Automated Hotline and Text Craigslist has gone vanilla with fewer opportunities to convert leads 1.Use a Pretty Link Plugin or Buy a URL Friendly Domain www.HaymountHomes.us 2. Forward to the “Ugly” Link 3. Don’t include words like “copy and paste” 4. Phone Hotline with Automated Message (Proquest) 5. Text line with automated text response

22. Borrow Hottest Listings Craigslist has gone vanilla with fewer opportunities to convert leads 1.Borrow the perfect listing (get permission) 1. Most Interesting - The Most Expensive Listing in Town. This is What You Get For $400,000. The Most Expensive Mobile Home in Town. The Narrowest Home in NYC. 2.Most Curb Appeal – Find a listing at the sweet spot of the hottest spot with the most beautiful curb appeal and photos. 2.Create the perfect ad. Short headline with Simple Description. Upload multiple photos. Include 5 best features in the description. Do not include the price. Add your contact details including IVR details and post a non-clickable link to your website with more photos (TOS) 3.Lead Capture. Get contact details as soon as prospect emails or calls. Add then to listing alerts on your IDX or MLS. No clickable links improve number of calls. Include Phone Hotline, URL and Text contact details 4.Repost. Renew or update your ads as per latest Craigslist Rules (currently 48 hours). Have at least 5 ads running at all times. 5.(Ross) – Retarget ads to anyone who goes to your website to view the listing. Use AdRoll.com to set up the campaign and show them banner ads about homes in that area. Matt Jones

23. Create Ads Limited customization so focus on headline, photos and indirect calls to action

24. Create Ad Headline______ Description______ Photos______ Contact Details______ Voice Hotline______ Website URL______ Text Response______ No Price______ Indirect CTA______ Notes: Limited customization Post great photos No embedded image links or text links No instructions like “copy and paste”

26. Create 3 Craigslist ads TODAY

27. Next Quarterly Review BOSTON, MA | Dec 22, 2014 Add to Your Calendar

28. Congratulations on writing out your Craigslist Plan. Now make sure you print it out or upload it to your smartphone so you can view it anytime, anywhere. Then make sure you review it every quarter. Book out the time and spend at least an hour understanding your business and how your brand can help grow our business! www.REMCamp.com/start/craigslist … AND YOU’RE DONE!

29. RATE THIS CONTENT & HELP REMCAMP IMPROVE. REMCamp believes in creating content for you (not for us), so we’d like to hear what you thought of this template! Submit your feedback by emailing ross@remcamp.com. Login to REMCamp : http://remcamp.com

30. www.RossHair.com/Zillow